The FMCG Guys

Our guest is Sophie Wawro, President at Shoptalk, the organizers of the main events in FMCG and Retail. Join us to learn about: - What's made Shoptalk a staple event in the industry - Shoptalk Europe: what to expect - Innovations in this year's event - How to Prepare for the event   Get in touch with Sophie: sophie@shoptalk.com

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content production.   Marketing teams are forced to create more branded #content than ever to engage with their audiences across multiple digital #media channels.   Last week Rafael shared how CMOs can leverage #UGC for their content needs - this week he is sharing insights about strategic #content planning and production.   More #contentmarketing news, insights and updates next Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joins us this week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing ground Influencing Headquarters to bring resources to the region 

Amazon expert Martin Heubel joins us to go over Amazon's changes in the 1P Model after they announced they were not going to be working with some FMCG distributors in Euorope recently. Join us to learn about: Amazon's recent change breaking up with distributors in Europe What this means for FMCG Brands Changes in Amazon's internal vendor management structure What FMCG Brands can do to win in this channel in the future

Marketing teams are forced to create more #content than ever to engage with their target groups across multiple paid and owned #media channels and with several formats. But how can brands deliver that much content in a cost-effective way? We asked our #marketing expert Rafael Schwarz for some insights and best practices. During the next weeks Rafael will share some advise how CMOs can turn #content creation into a strategic competitive advantage for their brand. More #digitalmarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Christian von Alten joins us from Microsoft, where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry veteran who's previously worked at the likes of Nestlé, Mondelez and Google.  In this episode, in which we were lucky to be joined by Peter VS Bond (AKA PVSB), from our sister podcast The CPG Guys, as a co-host, we cover: Christian's career journey What does the Cloud mean for FMCG companies How can companies adapt to the constant growht of Data The link between data, the cloud and AI and its impact on the shopping experience

We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Pinterest. More #socialmediamarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group). #socialmedia #digitalmarketing

Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, sales data and AI. We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering: Starting and growing DataImpact until its acquisition by NielsenIQ What changed in Retail during Covid Challenges Retailers and FMCG brands are facing right now What’s next in eCommerce Why having full visibility across online stores is a game-changer

Do you know what will happen to Twitter in 2023? We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Twitter and how those changes will impact social media marketing for #CPG brands. More #marketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Our guest is Ivan Cuesta, a Consumer Goods veteran, enterpreneur and university teacher that’s worked at the likes of Danone and Hero and has deeply studied Activist Shareholders’ impact on companies. Activist shareholders have become a home staple in Europe. A known player in the United States for decades, they’ve made a big impact in the old continent in the last few years, reaching a record high last year with 235 campaigns. In the consumer goods industry, they have created some memorable moments, such as 3G attacking Unilever or Nelson Peltz assaulting Procter & Gamble’s board.  In this conversation, you’ll learn about: - The main players - When did they start going into FMCG - The scenario in which they intervene - Examples of governance: Unilever, Danone, Nestle - What to expect in the coming years