The FMCG Guys

Sam Knights, CEO at SMG, re joins the podcast (after joining with Ollie Shayer from Boots: https://www.fmcgguys.com/boots-retail-media/) to speak about: Retail Media Summit UK: Why SMG has created this event that brings together brands and retailers The evolution of Media in the last 6 months Future RMS events How Media is becoming a key Area of growth in Western Europe's FMCG and Retail Watch this Episode on Youtube: https://youtu.be/VOvQ15pZPys This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11) This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics discussed: The history of Singles' Day (11/11) How Tiktok is influencing the event Learnings that can be applied to Europe and North America Opportunities for International Brands in Singles' Day Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alex Prouhet (Global Director Deliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition. Topics covered in this conversation include: The value of a Q-Commerce for FMCG brands, such as hyperlocalization How Criteo is bringing innovation and technology to the table to create a total RM platform Future potential for Consumer Goods and also non-endemic brands on the platform Deliveroo's 3 Grocery propositions Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sara Diez, VP Private Labels, Sustainability and D&I Product Management joins the pod to speak about her amazing journey across FMCG and Fashion and the great work she's doing at Zalando. Main Topics Covered: Zalando's impact to 51M consumers as the largest European Apparel Pure Player Private Label Business as a flagship in sustainability and D&I Co-Creating an adaptive Fashion like with big brands Sara's career journey across different company cultures Check out Zalando's adaptive offerings: https://en.zalando.de/campaigns/adaptive-fashion/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) sits down with Daniel and Christina to share his thoughts on: Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: Tata Group's ESG mission The role of a post-COVID leader Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Voice Acting by Jason Martorell Parsekian

Marc Zander is the Chief Client Officer at Advertising Platform Teads. With a background in Marketing and Media in FMCG brands like Mars and Kimberly-Clark, he joins Efrain and Daniel to speak about: The evolution of Media in the last 20 years What opportunities FMCG Brands have in the current scenario, such as video content Why advertising with quality and responsiblity is key Media data, planning and measurement Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mariapaola Vetrucci, Chief Strategy Officer at Barilla, the world's largest pasta producer, joins us to speak about her journey from consulting to the C-Level. Join us to hear about: Transitioning from strategy to brand and P&L Making Strategies pragmatic and impactful Her role heading up iconic brand Wasa globally Being a self-aware leader with a growth mindset

A panel of Consumer Goods and Retail experts, members of the Shoptalk Europe Advisory Board, join the show to speak about the trends that are shaping the industry and will be debated at Shoptalk Europe (June 3-5 in Barcelona): From Omnichannel to Unified Commerce Retail Media AI and Tech What to expect from Shoptalk 2024 Learn more about Shoptalk Europe: https://shoptalkeurope.com/ Ben Miller's LinkedIn Profile: https://www.linkedin.com/in/benmillershoptalk/ Stijn Demeersseman's LinkedIn Profile: https://www.linkedin.com/in/demeersseman/ Simon Miles' LinkedIn Profile: https://www.linkedin.com/in/simon-miles-727290/

One of the keys of future-proofing your career in Consumer Goods is to gather a decent amount of P&L experience. Our guest today, Olga Loskutova, has done that across different markets and mainly as a General Manager at the likes of Nestlé, SABMiller and Whirlpool. She joins the podcast to share her journey through: Adapting to different markets through understanding local culture Being double diverse and accessing to P&L and General Management Combining Executive with Non-Executive work Understanding the language of board rooms

If you are a listener of this podcast you likely work in the Consumer Goods and Retail industry. And, maybe, you have an aspiration to reach the C-Level. But what does that actually look like? Our guest is Sahil Tesfu, Chief Strategy Officer at Essity. Listen in to learn how she approaches value generation across markets and functions and much more: Her career path from consulting to the industry and the transition in between Assessing the impact of actions at the C-Level Facing "Black Swan" events and future risk assessment Being creative beyond Data