106. Nicole Kivel (Criteo) and Alex Prouhet (Deliveroo): Q-Commerce Retail Media

Alex Prouhet (Global Director Deliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition.

Topics covered in this conversation include:

• The value of a Q-Commerce for FMCG brands, such as hyperlocalization
• How Criteo is bringing innovation and technology to the table to create a total RM platform
• Future potential for Consumer Goods and also non-endemic brands on the platform
• Deliveroo's 3 Grocery propositions

• Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian