107. Mia Sun, GM eCommerce at EssilorLuxottica Greater China and O2O Division: Singles' Day 2023

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11)

This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys 

Topics discussed:

• The history of Singles' Day (11/11)
• How Tiktok is influencing the event
• Learnings that can be applied to Europe and North America
• Opportunities for International Brands in Singles' Day

• Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian