Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11)
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Topics discussed:
- The history of Singles' Day (11/11)
- How Tiktok is influencing the event
- Learnings that can be applied to Europe and North America
- Opportunities for International Brands in Singles' Day
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