The FMCG Guys 114. Jessie Dowd from P2PI: US vs UK Retail Media
5 snips
Dec 2, 2023 Guest Jessie Dowd from P2PI discusses the media boom and differences in US and UK retail media. They also explore career development, challenges in e-commerce, successful US events, and learnings for UK retailers including the role of AI and video.
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Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Roles, Career Development, and Evolution of Retail Media
01:50 • 3min
Navigating the Challenges of E-commerce and Retail Media
04:27 • 2min
Comparing US and UK Retail Media: Events, Content Evolution, and Differences
06:19 • 2min
Learnings from the US and the Role of AI and Video in Retail Media
08:05 • 3min