The FMCG Guys
114. Jessie Dowd from P2PI: US vs UK Retail Media
Dec 2, 2023
Guest Jessie Dowd from P2PI discusses the media boom and differences in US and UK retail media. They also explore career development, challenges in e-commerce, successful US events, and learnings for UK retailers including the role of AI and video.
11:13
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Quick takeaways
- Retail media has evolved to become a critical component of omnichannel campaigns focused on personalization and targeted messaging to shoppers.
- The UK excels in-store while the US leads in the digital space, but both countries need to think holistically about omnichannel campaigns to drive success.
Deep dives
Path to Purchase Institute: Serving the Needs of Commerce Marketers
The Path to Purchase Institute, also known as PDPI, is a member organization and publication dedicated to serving the needs of commerce marketers in consumer goods and retail. PDPI offers a robust member community and various resources such as a magazine, websites, newsletters, webinars, and research events. They cater to marketers in CPG or FMCG brands, retailers, agencies, and solution providers, providing insights and support along the path to purchase as they engage with consumers.
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