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The Path to Purchase Institute (P2PI) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about:
- The media boom that we've seen in the last 3 years and what brands and retailers have done about that
- Differences between the US and UK Retail Media
- Her career in journalism and how she ended up being a consumer & retail expert
- Key learnings UK Retailers and Brands can learn from US Media
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
