114. Jessie Dowd from P2PI: US vs UK Retail Media
The FMCG Guys
Comparing US and UK Retail Media: Events, Content Evolution, and Differences
This chapter explores the successful launch of a US event dedicated to retail media, highlighting its evolution and discussing metrics, standardization, and investments. It compares retail media in the UK and US, noting their strengths and emphasizes the importance of collaboration.
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