The FMCG Guys

The FMCG Guys Efrain & Daniel are joined live by Jennifer Silverberg (CEO at SmartCommerce) and Stijn Demeersseman (GM/Category Lead at Amazon) to go over the top topics and themes exposed at Shoptalk Europe 2023.

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting live from the OMR online marketing festival in Hamburg, Germany. These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023 Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclasses and Side Events, experts discussed trends and challenges for #digitalmarketing. In this episode Rafael is summarizing the key messages from the last days, including the state of #socialmedia and #influencermarketing, #socialcommerce, #metaverse, #community engagement and #AI. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about: The evolution of eCommerce since he started in 2014 Smart Lighting in Digital and eCommerce Building a unique proposition on Direct to Consumer Linking commercial and tech

We are back with another episode of #TheSocialCorner hosted by our #marketing expert Rafael Schwarz. Last week Rafael shared his insights and learnings how to adjust #advertising and promotion in times of crisis - this week he is talking about the impications for product #innovation and portfolio management. Come back next Thursday for more insights and best practices for #FMCG brand management in times of crisis. Powered by The FMCG Guys and TERRITORY Influence

Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment.  Tune into this conversation to learn about: YF’s mission and business model How they partner with brands and retailers Developing an FMCG innovation pipeline Upcoming areas of growth in FMCG

We are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing leaders react? is it time to invest now? time to downsize the portfolio? time to innovate? In our new #podcast series Rafael will share learnings and implications how brands might adjust traditional marketing Ps in times of crisis. dial in every Thursday for more insights and best practices for #FMCG brands. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Sebastian Micozzi, Global SVP Digital Marketing & Transformation at Bacardi is our guest in this episode. He joined Daniel to share his thoughts on: The evolution of Branding Digital’s impact on Marketing and FMCG Finding leaders in Digital & Marketing Going into General Management from Marketing

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz.   During the pandemic marketing teams learned to use #influencers as content creators due to their production autonomy and engaging content.   In this episode Rafael is sharing practical tips, best practices and insights to leverage all types of influencers purely for their #content creation capabilities.   Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Sid Baveja, Founder and CEO of Humanery,is our guest this week. We are also accompanied by guest co-host George Argyropoulos. Tune into this conversation to learn about: Sid´s background and going from corporate to entrepreneur The Self-Care for Men category Humanery’s business model What are the next steps of the business

After the Easter break we are back with another episode of #TheSocialCorner hosted by Rafael Schwarz. Marketing teams are still at large neglecting the passion of their brand lovers and fail to involve them as #content creators or brand advocates. In this episode Rafael is sharing practical tips, best practices and insights to better nurture #brandlovers and turn customers into advocates. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)