The FMCG Guys

Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ In this conversation, you'll hear about: Changing Sectors and Categories: from football to consumer goods and luxury Creating a seamless omni-channel experience Translating a luxury value proposition across Channels Balancing DTC and wholesale More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/ In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through: The evolution of Retail Media in the last 3 years Particularities of the European landscape Connected Commerce in FMCG Key challenges for Consumer Brands Action items for brand owners in the current media scenario This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Tune in to hear about: Retail Media: from cardboard in a store to targeting shoppers full-funnel The impact RM has had on Shopper and Marketing In-store activations: how the data's evolved in the last years Where Trade/Shopper Marketing sits in the current scenario Their McVitties Brand campaign More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ In this episode, you'll learn about: The beer footprint in the Americas Low Alcohol, mixes and lower calorie alternatives How Heineken links its brands to events to create an emotional connection Exploring DTC and platforms as commercial channels More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market How can European FMCG Brands make the most of eCommerce in 2024 Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The Co-Op is the UK's Convenience Leader, with about 2,500 stores. Their Head of Customer Rewards and Retail Media, Dean Harris, sits with Daniel at the Retail Media Summit UK to speak about: The Co-Op's convenience value proposition within the UK grocery market How can FMCG Brands maximize this convenience Retail Media Network Dean's career journey Linking Loyalty, Data and Media This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry? How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed? Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this? What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success? The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry? Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What's your thought on retail centric data that now is all over the industry? Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What's the mojo? The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?

Martin Frech, Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about: His transition from Consulting into the industry How to get into operational and P&L roles Major pitfalls when moving regions Non-Executive work and the world of Private Equity This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christina, Daniel and Efrain speak about the podcast and their personal highlights in 2023 and go over this year's most dowloaded episodes: Sunil D'Souza: https://www.fmcgguys.com/sunil-dsouza-chief-executive-officer-at-tata-consumer-products-consumer-goods-in-india/ Rolf Oosterhoff: https://www.fmcgguys.com/rolf-oosterhoff-vp-retail-media-at-albert-heijn-on-giving-brands-a-superior-digital-exposure/ Alberto Kechler: https://www.fmcgguys.com/alberto-kechler/ Paul Accornero: https://www.fmcgguys.com/paul-accornero-delonghi/ Tom Langley: https://www.fmcgguys.com/tom-langley-retail-media-john-lewis-partnership/ Krisof Neyrinck: https://www.fmcgguys.com/kristof-neirynck-cmo-avon/ Scott Boyle: https://www.fmcgguys.com/scott-boyle/ Paola Peretti: https://www.fmcgguys.com/paola-peretti-chief-digital-officer-fresh-lvmh/ Mariapaola Vetrucci: https://www.fmcgguys.com/mariapaola-vetrucci-strategy-barilla/ Simon Miles, Stijn Demeersseman and Ben Miller: https://www.fmcgguys.com/simon-miles-the-coca-cola-company-stijn-demeersseman-amazon-and-ben-miller-shoptalk-on-the-top-trends-transforming-retail/

John Maltman is CommerceIQ's Chief Customer Officer. He joins Daniel and Efrain to speak about: John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55 Brands going towards building a connected solution How can digital commerce drive conversion and build a brand? What measures should we use to analyze media success Best in class content production This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian