The FMCG Guys

We are back with another episode of #TheSocialCorner with Rafael Schwarz, reporting from the Cannes Lions International Festival of Creativity. Did you know that Cannes has turned into THE go-to-event for #adtech and #martech companies? and do you know why they are all there? Have a look at attached video to find out more... More news and insights from Cannes next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Andrey Dyatlov, Founder and CEO of Rapid Delivery Analytics, a platform that enables FMCG brands to gather data from Q-Commerce and Rapid Delivery players, joins us to speak about:  The Evolving FMCG Landscape The Need for Real-Time Market Insights Use Cases and Success Stories The Future of Rapid Delivery in Consumer Goods

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, looking at some new functionalities of the TikTok ad manager. If your brand is active on TikTok, you should have a look at the various #video insights available there to optimize the performance of your tiktoks. More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).  

Servio Calvo joins us from bread king Bimbo, where he acts as National Accounts Director, to go over his international career, his passion about sustainability and how he connects this with commercial performance. Tune in to learn about: Linking Sustainability Goals to overall business performance Involving commercial team in this industry-wide objective The Spanish Retail Market Benefits of having an international career with local, regional and global roles

Anna Bertoldini, Head of Employer Branding at NielsenIQ, is our guest this week. With her, Christina and Daniel explore how she leverages storytelling to build a compelling employer brand. Tune in to learn about: Building an employer brand that reflects the actual company culture Attracting and retaining top talent Balancing having a diverse team with a solid company culture Measuring success and what good looks like Please leave a review to support us!

Are you already leveraging the Power of People in your marketing strategies? In this latest episode of #TheSocialCorner, our #marketingstrategy expert Rafael Schwarz is sharing options for companies to better engage their employees, consumers, agency partners and advocates in times of crisis. This is the last #podcast covering marketing in times of high inflation or economic crisis - have a look at the previous episodes for details about pricing, distribution, advertising and innovation. More #marketing insights and updates every Thursday powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer

Do you know how to adjust your #marketing strategies in times of crisis? We are back with another episode of #TheSocialCorner, hosted by our #marketingstrategy expert Rafael Schwarz. in this episode, Rafael is evaluating options that brands have for adjusting their #distribution strategy in times of high inflation. Next week he will look at the importance of #people and human partnerships to successfully navigate any crisis. More #socialmediamarketing news and insights every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joins Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and making change through Strategy & Execution

We are back with another episode of #TheSocialCorner, hosted by our #marketing expert Rafael Schwarz.   In this episode, Rafael is evaluating options that brands have for adjusting their #pricing in times of high inflation.   Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)