Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands.

This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/

Topics covered in this episode:

Paul's career
Running different adds depending on the customer's journey on the ride app
Building an ecosystem across their two main platforms
Data measurement
Opportunities for FMCG, Retail and non-endemic brands

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

137. Paul Wright, Head of Uber Advertising, UK and Eire: Destination Retail