131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.

 This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/

In this conversation, you’ll hear about:

• The dynamics and balancing investments between brand and performance marketing
• DTC: from darling to potential headache. What’s next?
• Independent specialty stores’ role
• Building a community around a brand
• Leading teams in good and bad times

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian