David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.
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In this conversation, you’ll hear about:
- The dynamics and balancing investments between brand and performance marketing
- DTC: from darling to potential headache. What’s next?
- Independent specialty stores’ role
- Building a community around a brand
- Leading teams in good and bad times
More:
The FMCG Guys