Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
Topics discussed:
- Whisky's cult following and status as a cultural icon
- Consumer trends: post-covid, premiumization, online usage
- Creating a seamless brand experience online and offline with a premium end-to-end feel
- Owning your own cask
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
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