The FMCG Guys

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.

Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw, discusses Canada's largest grocer's media approach, AI application, and generating awareness in retail media. He also shares key learnings from Retail Media Summit Canada.

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg's). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What's next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak about: His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM

What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry The state of affairs of Cannabis in Europe What categories and channels Marry Jane operates in How they are building a company in cannabis with FMCG best practices More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: Being French yet starting a career Canada and making it back to Europe later in his career Why he prefers working with mid-sized companies instead of the large FMCGs The main areas of disruption in today's supply chain His experience managing end-to-end Supply Chain Transformations How he inspires, leads and attracts talent More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He's not just any expert; he's a mythbuster who's spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as: Digital Transformation is all about Technology It will solve all my sales problems It's only for the Modern Trade Channel Only large corporations can drive this change Immediate ROI is guaranteed We are tech advanced because we have a lot of systems Data is the basis for Digital Transformation ChatGPT will help you solve serious problems Are you ready? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode you'll learn about Revenue Management's crossroad with digital through: The growing influence of Revenue Management in global FMCG's Variables companies consider when pricing Decision-making factors in promotion and trade expenditures How digital transformation is impacting revenue management and what tools are relevant More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian