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The FMCG Guys

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Jul 19, 2023 • 45min

87. Paul Martin, Global Head of Retail at KPMG on the 3Ps of Retail: People, Planet & Profit

Paul Martin, Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance", the firm's latest industry report. Tune in to learn about: Paul's passion for a "tangible" industry like FMCG and Retail Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry Company collaboration from farm to fork The 3Ps of Retail: Profit, People and Planet Finding balance through Purpose
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Jul 15, 2023 • 2min

The Social Corner Ep.29: Social Media Marketing Trends for 2023

We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023. Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce. More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
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Jul 12, 2023 • 36min

86. Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby: Connecting Store & Media

Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more: Connecting Retail Media with Tesco's In-store experience #forgetthefunnel to create a true 360 brand experience Closing the loop and assessing returns on investment dunnhumby: putting a loyalty plus Retail Media proposition together  
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Jul 9, 2023 • 2min

The Social Corner Ep.28: The Power of Granny Influencers

We are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz. More and more brands are turning to granny influencers to engage with affluent older generations. More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
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Jul 8, 2023 • 27min

85. Henkel Week II: Boris Rütten, Global Head of eCommerce on eCom Capability and Talent

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about: Building capabilities across Amazon, brick + click, DTC and Retail Media Democratization of eCom across other functions The evolution of the Digital Leader: from specialist to generalist Steering an eCommerce agenda from HQ Watch on YouTube: https://www.youtube.com/watch?v=w8DmlSadcx8&pp=ygUWYm9yaXMgcnV0dGVuIGZtY2cgZ3V5cw%3D%3D 
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Jul 6, 2023 • 3min

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Jul 5, 2023 • 1h 1min

84. Henkel Week I: Wired for Talent with Adeel Ansari & Dorothee Noll

Hosted by Adeel Ansari, Head of HR Strategy, ER, Comms & DEI (DE/CH) Dorothee Noll and usual co-host Daniel Torres Dwyer go over the latest trends in People & Talent. Tune in to learn about: The post-COVID working scenario (working from home or the office) - Diversity and inclusion - Leveraging Social Media for Recruitment - Attracting and Retaining high potential top talents Watch on YouTube: https://www.youtube.com/watch?v=-agCGKG_FUM 
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Jun 28, 2023 • 33min

83. Antonio Iandolo, CEO Eminence: Fast Moving Consumer Apparel

Antonio Iandolo is the Chief Executive Officer at Eminence, part of the Delta Galil Group. They are a market leader in the underwear category and joins us to speak about: His experience navigating M&A Why his category is closer to FMCG than fashion given its accessibility  How his category is ideal to be truly omni-channel The importance of margin in a high volume accessible business Follow us on LinkedIn and leave a review if you've enjoyed this episode!
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Jun 24, 2023 • 2min

The Social Corner Ep.27: Observations from Cannes Lions 2023 - Part 2

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity. If 2015 was #adtech’s high summer, this week has been the #creators’ turn to plant their flags in the French riviera. #Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties. Have a look at attached video summary for more news and insights from #canneslions2023, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
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Jun 21, 2023 • 41min

82. Bruna Romano, Head of Trade Compliance at PUMA: How to Navigate and Thrive on Global Disruption

The Trade Compliance department is emerging to guide companies through an increasingly complex world. We invited Bruna Romano, who heads it up at PUMA Group to understand: The impact of global turmoil for business How Trade Compliance can influence in a company Best Practices and pitfalls in approaching regulation How having the right Trade Compliance policy can help a company win If you enjoy the show, please leave a review below!

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