The FMCG Guys

We've discussed Retail Media thoroughly on the show, bringing different Retailers' voices such as Tesco, Albert Heijn or Boots. But what are brands doing about it? In this episode, you'll hear first hand how Haleon (GSK's Consumer Health Spin-off) is approaching the topic. Through the voice of their Global team, with Steve sitting in the US and Diane in the UK, you'll learn about: The particularities of Digital Commerce Media for a Consumer Healthcare company Deploying global media strategies into local markets How to bring Sales and Marketing together for a common media effort Managing Data in a complex environment

Linkedin Live session with eCommerce expert Stefan Wenzel. Part 1: current Shifts in Omni-channel retail: - Away from brick & mortar and the decline of wholesale - How online players are pushing their marketplaces rather than their wholesale business - The (forced) evolution of into Direct to Consumer. Part 2: impact of these changes on companies and what type of talent you need for each of the mentioned channels: - Wholesale Sales - Direct to Consumer Management - Merchant   Watch live replay here.

Gonzalve Bich is the Chief Executive Officer of BIC, the iconic brand and company in stationary, lighters and shavers. In this episode, he joins Efrain and Daniel to explain how he's guarding the brand's legacy while innovating to make it future-proof through: Gonzalve's role as a CEO: being strategic while having his finger on the pulse Fostering innovation across all levels of the organization Portfolio innovations at BIC like temporary tattoos The future at BIC and the wider FMCG industry Follow The FMCG Guys on LinkedIn

Want to know what the latest Consumer Goods company results mean? Peter and Bryan from The CPG Guys will join us to go over the main players' results. Join us for a fun and informative chat!

Tom Langley is the Head of Retail Media at John Lewis Partnership, the owner of Waitrose (Supermarket) and John Lewis (Department Store). He joined Christina and Daniel to explain the Partneship's approach to Media in Premium categories, covering: How FMCG Brands can position themselves by investing in Waitrose Media Retail Media in Department Stores How under-invested premium categories like Electricals, Home or Fashion will evolve Building an ecosystem of partners and suppliers as a Best Practice

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.  Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future   Book Recommendation: Jim Collins - From Good to Great

Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about: The Dutch Grocery Retail Market Albert Heijn's value proposition to stay ahead of competition Top and bottom funnel value for brands Combining Retail Media with traditional channels

Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4 years

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about: The current eCommerce scenario for FMCG in Europe Media Mix Measurement & Path to Conversion Measuring every touchpoint with consumers Retail Media Management for Consumer Goods Companies Follow the FMCG Guys on LinkedIn Iradj's prior appearence on the show: Apple Podcasts Spotify  

We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz. Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases. Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers. more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)