149. Richard Rodgers, Marketing Director, Keurig at Keurig Dr. Pepper Canada: Full-Funnel JBPs

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.

Watch on YouTube: https://youtu.be/DmlnMkKwtYI 

He joined Daniel live at the Retail Media Summit in Toronto to speak about:

• Keurig Dr. Pepper’s portfolio of brands and category
• His own journey from managing the physical to the Digital shelf
• Media’s power across the funnel and tying online with in-store
• Advice to other FMCG brands

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian