154. Eva Gallocchio, Chief eCommerce, CRM and Customer Officer at illycaffè: Mastering DTC

Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US.

 In this podcast, Efrain and Daniel speak with Eva about:

• The changing Consumer and how Retail’s adapted
• How to be consistent at every touchpoint
• Differences between working in Fashion and FMCG
• Illycaffe’s footprint across out-of-home, Retail and DTC
• Leadership lessons from working abroad
• Exciting innovations coming at Illycaffee

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian