151. Claire Wyatt, VP Business Strategy & Marketing Science at Albertsons Media Collective: A Cookieless Future

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada.

Watch on YouTube: https://youtu.be/KmInwjw_8EM 

Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/ 

In this conversation you'll hear about:

• ABS Media Collective's Leadership and Retail Media journey
• A cookieless world: activating safe 1st party data and how to measure
• Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest
• Uses of Artificial Intelligence 
• Developing of in-store capabilities and how Europe is ahead of the US
• How measurement will be a competitive advantage and data as backbone for Retail Media growth

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian