Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s).
Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE
She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:
- Her unique role managing both Shopper and eCommerce
- What’s next in Retail Media
- In-store Media: her thoughts and how relevant it is for FMCG brands.
- Advice around skipping hurdle
- Putting the consumer at the center and approaching the full-funnel in consequence
More:
The FMCG Guys