Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital.
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In this episode you'll learn about Revenue Management's crossroad with digital through:
- The growing influence of Revenue Management in global FMCG's
- Variables companies consider when pricing
- Decision-making factors in promotion and trade expenditures
- How digital transformation is impacting revenue management and what tools are relevant
More:
The FMCG Guys