The FMCG Guys

146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel

Mar 27, 2024

Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw, discusses Canada's largest grocer's media approach, AI application, and generating awareness in retail media. He also shares key learnings from Retail Media Summit Canada.

13:05

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Quick takeaways

Advance by Loblaw leverages AI for efficient campaign planning and creative iteration.

Advanced focuses on combining lower funnel conversion with upper funnel brand awareness in retail media.

Deep dives

Overview of Company and Role

Advanced Powered by LoBlo, a Canadian retail giant, boasts 24 hundred stores, 190,000 employees, and over a billion transactions annually. The company's recent launch of Advanced consolidated its loyalty business, including the PC optimum program with 16 million active members. By integrating data analytics and retail media, Advanced aims to provide a comprehensive retail media experience.

Introduction

3min

Exploration of Retail Media Landscape and In-Store Innovations

3min

Exploring AI Capabilities and Brand Building in Retail Media

3min

Navigating Challenges and Embracing Measurement in Retail Media Networks for CPG Brands

4min

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker.

Watch on YouTube: https://youtu.be/S9Ly_AXbsok

Topics covered:

Canada's largest grocer's approach to Media
In and out of store media
Cases where they are applying AI
Lower and upper funnel value in Retail Media
How to generate awareness in a person's most critical point of making a purchase decision
Key Learnings from the Inaugural Retail Media Summit Canada

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The FMCG Guys

146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Overview of Company and Role

Innovations in Retail Media

Evolving Retail Media Landscape

Remember Everything You Learn from Podcasts