146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel
The FMCG Guys
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Exploration of Retail Media Landscape and In-Store Innovations
Exploring advancements in onsite and offsite media platforms, in-store capabilities, and unique offerings like grocery and beauty farmer stores, enhancing connections with CPG clients. A comparison of retail media evolution between Canada, the US, and Europe, highlighting installations of screens in 550 stores and efforts to improve measurement capabilities.
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