146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel
The FMCG Guys
Navigating Challenges and Embracing Measurement in Retail Media Networks for CPG Brands
Discussion on hurdles like minimum spend, data sharing issues, and ROI proof faced by CPG brands in retail media networks. Emphasizing the need for diverse influencing components, investing in multiple platforms, and striving for unified measurement standards for clarity.
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