Navigating Challenges and Embracing Measurement in Retail Media Networks for CPG Brands

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker.

Watch on YouTube: https://youtu.be/S9Ly_AXbsok 

Topics covered:

• Canada's largest grocer's approach to Media
• In and out of store media
• Cases where they are applying AI
• Lower and upper funnel value in Retail Media
• How to generate awareness in a person's most critical point of making a purchase decision
• Key Learnings from the Inaugural Retail Media Summit Canada