123. Mert Damlapinar on how to win in FMCG eCommerce in 2024

Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal.

This Episode is brought to you by Bolt Chat AI! Visit them here:  https://www.boltchatai.com/ 

He joined Daniel live at Henkel's Regional HQ in Vienna to speak about:

• The Bermuda Triangle: sales, marketing and data
• Using Data as a common language to break cross-functional silos
• The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era
• Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market
• How can European FMCG Brands make the most of eCommerce in 2024

Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/ 

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian