Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels.
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In this conversation, you'll hear about:
- Changing Sectors and Categories: from football to consumer goods and luxury
- Creating a seamless omni-channel experience
- Translating a luxury value proposition across Channels
- Balancing DTC and wholesale
More:
The FMCG Guys