Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales.
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Tune in to hear about:
- Retail Media: from cardboard in a store to targeting shoppers full-funnel
- The impact RM has had on Shopper and Marketing
- In-store activations: how the data’s evolved in the last years
- Where Trade/Shopper Marketing sits in the current scenario
- Their McVitties Brand campaign
More:
The FMCG Guys