Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about:
- The IAB's interaction with Brands and Retailers
- Why media standardisation is a focus topic in the industry right now
- James' career path prior to IAB
- How to bring all the relevant industry players to the table for the greater good.
Watch on YouTube: https://youtu.be/7FbuSF1FY1s
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
The FMCG Guys