112. Celso Borges Shimabukuro, VP eCommerce Europe at Pepsico on Food & Beverage eCommerce

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico.

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Celso joins Daniel to speak about:

• His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG
• Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech
• Trends he's excited about in 2024
• His view on digital commerce in Latin America

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Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian