111. Mandy Critchley, Global Account Director at CommerceIQ on Mastering the 2024 eCommerce Marketplace

Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys 

In this episode, you'll hear about:

• The evolution of the Retail landscape and challenges for eCommerce strategies it presents
• FMCG Brands' opportunities in Retail Media
• Creating quality content to have better online presence
• How to Break down internal organization silos
• Bringing it all together to be successful on the digital shelf in 2024!