The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Ranwei Chiang, the CEO and owner of Abstinence Spirits, a brand redefining non-alcoholic beverages with bold flavors and sophisticated botanical blends. Ranwei shares the inspiring journey behind Abstinence Spirits, from its roots in South Africa’s Cape Floral Kingdom to its expansion in the U.S. market.They discuss the rising trend of non-alcoholic options, how Abstinence Spirits differentiates itself with depth and complexity, and the challenges and successes of building a brand in an emerging category. Ranwei also dives into the company's approach to retail, e-commerce, grassroots marketing, and the importance of building strong industry relationships. Plus, she shares insights on entrepreneurship, financial strategy, and maintaining work-life balance while growing a business.Tune in to learn how Abstinence Spirits is making waves in the beverage industry!Listen in as they share about:Origin & Founding Story Abstinence SpiritsProduct Line and InnovationGrowth and Consumer TrendsMarketing and Sales StrategyRetail and Distribution ApproachEngagement with Bartenders and MixologistsAdvice for EntrepreneursEpisode Links:Website: https://drinkabstinence.com/ LinkedIn: https://www.linkedin.com/in/ranwei-chiang-6b38014/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They discuss the pros and cons of each approach, how to scale from small-batch production to full-scale manufacturing, the hidden costs and challenges of both options, when to transition from one model to another, and why cash flow is the most critical factor for growing brands. With real-world insights from brands like Beyond Meat, 4th & Heart, and Chubby Snacks, this episode is packed with valuable advice on how to build a profitable and scalable CPG business. Plus, stay till the end for an impromptu Startup CPG band jingle you won’t want to miss. Listen now!Thanks to our sponsor Amped Kitchens. To find out more about their commercial kitchen facilities in LA & Chicago, email leasing@ampedkitchens.com and mention Startup CPGTo connect with the Catapult Commercialization Services team for help scaling up, visit https://bit.ly/catapultcpgListen in as they share about:What is a Commercial KitchenWho should use a commercial kitchenWhat is a co-manWho should go straight to a co-manCost ComparisonsThe Financial Realities of Scaling a Food BrandKey Takeaways for FoundersEpisode Links:Amped Kitchens WebsiteMott Smith’s LinkedInCatapult Commercialization Services WebsiteJamie’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Philip Teverow, co-founder of Yolélé, shares his journey of introducing fonio, a gluten-free ancient grain, to the U.S. He discusses the challenges of building a sustainable supply chain and how they secured Whole Foods as a major retailer. The conversation highlights the surprising rise of fonio beer and Yolélé's innovative expansions into new product categories. Philip also offers valuable insights for emerging food entrepreneurs navigating distribution and growth while emphasizing the importance of supporting West African farmers.

Brendan Cravitz, founder of Azabu Foods and Meatless Future, and Maxi Heidenblut, founder of Häppy Candy, dig into the vibrant experiences from the Winter Fancy Food Show. They highlight the power of community-driven brand support and innovative collaborations, like the meatless gyoza. Key takeaways include effective networking strategies, the importance of storytelling in product pitches, and memorable interactions with retailers like Whole Foods. This discussion is packed with actionable insights for food and beverage brands looking to make a mark!

In this insightful discussion, Karen Slusher, Chief Experience Officer of Azure Standard, shares her journey from corporate life to leading a mission-driven distributor. She highlights Azure's focus on supporting independent brands with sustainable practices, innovative distribution methods, and community collaboration. Karen reveals the booming demand for bulk products and how Azure's unique family-owned ethos sets it apart. Plus, there's a tasty spotlight on Missy J's carob as a healthier chocolate alternative. Tune in for a fresh perspective on transforming the CPG industry!

Akua Boakye Okunseinde, co-founder of Karité, shares her journey in building a skincare brand that harnesses the power of ethically sourced shea butter from women-led cooperatives in Ghana. She discusses how she and her sisters merged their diverse professional backgrounds to create effective products that promote both wellness and simplicity. Akua highlights the challenges of scaling their business, the importance of retail partnerships, and strategies for customer engagement. Plus, she emphasizes their commitment to education and the rigorous clinical testing behind their offerings.

Ben Bacon, founder of Lentiful, discusses how AI revolutionizes CPG brands by streamlining marketing and product development. He highlights using AI tools like Claude for targeted email marketing, customer insights, and product innovation. Daniel Herz, co-founder of FocusFuel, emphasizes how AI aids branding and investor pitches, acting as a 'CMO in your pocket.' Together, they explore the balance of efficiency and human oversight in AI integration, making it essential for modern brands to leverage this technology for growth and consumer engagement.

Breanna and Jared Golestani, co-founders of Kokada, share their journey from a pandemic kitchen experiment to launching a coconut-based snacks brand. Breanna's background as a Jamaican national volleyball player inspires their low-sugar treats. They discuss scaling challenges, including supply chain management, and the importance of strategic partnerships. The couple reveals insights on navigating startup financing and launching their new product, Kokada Dunks, a healthier twist on nostalgic snacks. Their journey showcases love, passion, and entrepreneurial spirit.

Discover the exciting world of the Shelfie Awards! This season highlights the importance of storytelling and innovation for emerging consumer packaged goods brands. Learn about the thorough judging process and the new Sustainability Shelfies Award. Hear success stories from past winners who secured retailer deals and media coverage, showcasing the positive impact of recognition. Plus, dive into the art of packaging and how it influences a brand's success in competitive markets. Get ready for an inspiring celebration of creativity and community!

Join Matt Levine, founder of Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet of Fishwife, as they share their experiences from Expo West. They dive into preparation tactics to maximize trade show success, from booth design to effective pitching strategies. Learn how to engage with potential buyers, keep samples fresh, and network like a pro using platforms like LinkedIn. Hear their amusing anecdotes about handling challenges and critiques, and discover the importance of authenticity in building long-lasting business relationships.