In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.

Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.

Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making.

Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand’s success.

If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstories

Listen in as they share about:

• AI for Marketing & Email Copywriting
• AI for Customer Insights & Database Analysis
• AI for Sales Prospecting & Retail Strategy
• AI for Product Development & Formulation
• AI for Operations, Admin, and Legal Tasks
• The Future of AI in Business

Episode Links:

Ben Bacon
Website: https://eatlentiful.com/
LinkedIn: https://www.linkedin.com/in/benjaminpbacon/
Daniel Herz
Website: https://thefocusfuel.com/
LinkedIn: https://www.linkedin.com/in/daniel-herz/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics