The Startup CPG Podcast
#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel
Feb 18, 2025
Ben Bacon, founder of Lentiful, discusses how AI revolutionizes CPG brands by streamlining marketing and product development. He highlights using AI tools like Claude for targeted email marketing, customer insights, and product innovation. Daniel Herz, co-founder of FocusFuel, emphasizes how AI aids branding and investor pitches, acting as a 'CMO in your pocket.' Together, they explore the balance of efficiency and human oversight in AI integration, making it essential for modern brands to leverage this technology for growth and consumer engagement.
45:30
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Quick takeaways
- AI tools like Claude and ChatGPT are revolutionizing marketing and operational strategies for CPG brands, enhancing efficiency and decision-making.
- Utilizing customer feedback through AI analysis allows brands to align product development with consumer preferences and improve messaging effectively.
Deep dives
Streamlined Inventory Management
Effective inventory management is essential for businesses, enabling real-time tracking of ingredients and products across various platforms. Using specialized software like SIN7 Core can significantly ease the burden associated with managing inventory by integrating with commonly used tools such as QuickBooks and Shopify. This allows businesses to avoid confusion and inefficiencies that can arise from using manual methods like Excel spreadsheets. Many brands express regret about not adopting such solutions earlier, emphasizing their potential to simplify operations.
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