Ben Bacon, founder of Lentiful, discusses how AI revolutionizes CPG brands by streamlining marketing and product development. He highlights using AI tools like Claude for targeted email marketing, customer insights, and product innovation. Daniel Herz, co-founder of FocusFuel, emphasizes how AI aids branding and investor pitches, acting as a 'CMO in your pocket.' Together, they explore the balance of efficiency and human oversight in AI integration, making it essential for modern brands to leverage this technology for growth and consumer engagement.