Ben Bacon
Founder of Lentiful, a brand of instant lentils. He grew the company from an idea to a profitable omnichannel brand.
Best podcasts with Ben Bacon
Ranked by the Snipd community
8 snips
Feb 18, 2025 • 46min
#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel
Ben Bacon, founder of Lentiful, discusses how AI revolutionizes CPG brands by streamlining marketing and product development. He highlights using AI tools like Claude for targeted email marketing, customer insights, and product innovation. Daniel Herz, co-founder of FocusFuel, emphasizes how AI aids branding and investor pitches, acting as a 'CMO in your pocket.' Together, they explore the balance of efficiency and human oversight in AI integration, making it essential for modern brands to leverage this technology for growth and consumer engagement.
Mar 11, 2025 • 60min
#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome
Lisa Mastela, founder of Bumpin' Blends, transformed a $15,000 investment into a $10 million smoothie cube sensation. Ben Bacon, from Lentiful, explains how he grew his instant lentil brand from concept to profitability, balancing DTC and retail. Jack Schrupp of Drink Wholesome shares insights on building a $2 million protein powder business with just two employees, driven by personal challenges. Together, they discuss innovative growth strategies, the power of community engagement, and the advantages of bootstrapping in today's competitive market.
