The Startup CPG Podcast
#182 - Rewind: How to Crush Expo West
Feb 10, 2025
Join Matt Levine, founder of Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet of Fishwife, as they share their experiences from Expo West. They dive into preparation tactics to maximize trade show success, from booth design to effective pitching strategies. Learn how to engage with potential buyers, keep samples fresh, and network like a pro using platforms like LinkedIn. Hear their amusing anecdotes about handling challenges and critiques, and discover the importance of authenticity in building long-lasting business relationships.
56:27
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Quick takeaways
- Proper preparation and goal-setting are crucial for success at Expo West, involving clear strategies and engaging interactions with attendees.
- Creating concise and compelling pitches paired with visually appealing product samples can enhance visitor engagement and attract potential buyers.
Deep dives
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