The Startup CPG Podcast
Founder Feature: Akua Boakye Okunseinde of Karité
Feb 21, 2025
Akua Boakye Okunseinde, co-founder of Karité, shares her journey in building a skincare brand that harnesses the power of ethically sourced shea butter from women-led cooperatives in Ghana. She discusses how she and her sisters merged their diverse professional backgrounds to create effective products that promote both wellness and simplicity. Akua highlights the challenges of scaling their business, the importance of retail partnerships, and strategies for customer engagement. Plus, she emphasizes their commitment to education and the rigorous clinical testing behind their offerings.
40:25
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Quick takeaways
- Akua Boakye Okunseinde highlights the brand's journey from a family passion project to successful retail partnerships, emphasizing the role of education in driving consumer engagement.
- Karité's marketing strategy has evolved to prioritize educational content on social media, reflecting changing audience preferences and enhancing brand awareness across multiple sales channels.
Deep dives
Streamlined Inventory Management Solutions
Effective inventory management is crucial for businesses, especially in the retail and e-commerce sectors. A discussion highlights the benefits of utilizing software like SIN7Core to keep real-time track of products across multiple platforms such as QuickBooks, Shopify, and Amazon. Many brands express regret for not adopting such solutions sooner, indicating a common struggle with traditional inventory tracking methods like Excel spreadsheets. This transition to digital inventory management can significantly streamline operations and reduce stress for growing businesses.
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