The Startup CPG Podcast
Founder Feature: Breanna and Jared Golestani of Kokada
Feb 14, 2025
Breanna and Jared Golestani, co-founders of Kokada, share their journey from a pandemic kitchen experiment to launching a coconut-based snacks brand. Breanna's background as a Jamaican national volleyball player inspires their low-sugar treats. They discuss scaling challenges, including supply chain management, and the importance of strategic partnerships. The couple reveals insights on navigating startup financing and launching their new product, Kokada Dunks, a healthier twist on nostalgic snacks. Their journey showcases love, passion, and entrepreneurial spirit.
41:37
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Quick takeaways
- Breanna and Jared Golestani transformed a pandemic hobby into a nationally distributed brand by combining their passion for coconut-based snacks with strategic marketing efforts.
- Kokada's success in scaling involved mastering supply chain management and utilizing in-store demos to enhance consumer engagement and product visibility.
Deep dives
The Evolution of Cocada
Cocada began as a pandemic hobby for co-founders Jared and Brianna Golastani, inspired by their love for coconut-based treats and a desire to create healthier snacks for families. The initial idea stemmed from experimenting with coconut during the pandemic, influenced by Brianna's experiences with Jamaican cuisine and her family's health concerns regarding sugar. The brand saw a rapid rise in popularity, transitioning from farmers’ markets to over 1,000 retail locations nationwide in just a few years. This growth was fueled by a strong community response and the couple's strategic approach to product development and marketing.
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