In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Jen Liao, co-founder of MìLà, a brand renowned for its delicious frozen Chinese soup dumplings. Jen reveals the fascinating journey of transforming MìLà from a local restaurant into a thriving direct-to-consumer brand amidst the COVID-19 pandemic and the challenges of developing recipes for freezing, the complexities of shipping frozen products, and the ongoing process of product refinement.Jen also delves into the strategic moves that have fueled MìLà's growth, including successful fundraising, high-profile collaborations with celebrities like Simu Liu, and expansion into major retailers such as Whole Foods and Costco. She shares invaluable insights on navigating both business and personal obstacles, including managing a significant facility relocation and balancing work with family life.Don’t miss out on this engaging conversation full of entrepreneurial wisdom and behind-the-scenes stories. Tune in now!Listen in as they share about:Background of MieleTransition from Restaurant to DTC Frozen ProductsRecipe DevelopmentChallenges in Frozen Food LogisticsAdvice for Other Frozen BrandsScaling and PlanningCelebrity Endorsement and Fundraising StrategyRetail Expansion and Future PlansEpisode Links:MìLà Website MìLà Instagram @eat.milaJennifer Liao LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Jason Murrell, the Director of Grocery at JIMBO’S, a leading organic and natural foods retailer in San Diego. Jason shares his inspiring journey through the grocery retail industry and provides an inside look at JIMBO’S commitment to high ingredient standards and sustainability. Discover how JIMBO’S fosters strong ties with local brands and communities while curating quality products.Jason also sheds light on the intricate world of retail relationships and distribution channels, emphasizing the importance of strategic partnerships and navigating certifications. He discusses emerging trends in bulk foods and regenerative organic products, as well as the role of product demos and promotions in driving sales. Learn how the local San Diego community, along with brokers and distributors, contributes to introducing innovative products to JIMBO’S shelves.Tune in now!Listen in as they share about:JIMBO’S Culture, Community Focus and Customer ExperienceSustainability and Regenerative AgricultureLocal Brands and PartnershipsRetail Opportunities and ValidationDistribution PartnershipsVendor and Broker RecommendationsStore SKUs and ManagementBulk FoodsSourcing and Selection ProcessConsumer Education on Regenerative PracticeRegenerative Offerings and Product CategoriesEpisode Links:JIMBO’S WebsiteJIMBO’S Instagram: https://www.instagram.com/jimbosnaturally Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Patricia Menegoto and Kiki Huddleston from the Startup CPG team provide a fascinating insider look at the 2024 Shelfie Awards. They discuss the judging process, highlighting how they evaluated over 1,500 entries in various categories, from skincare to snacks. Expect insights on innovative pet products, unique beverages, and the evolution of plant-based alternatives. With excitement building for the upcoming awards ceremony, they emphasize the importance of recognizing outstanding brands and encourage future participation in the evolving marketplace.

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Cam Mathias, the visionary founder of Huntaway, an innovative pet food brand. Discover how Huntaway emerged during the COVID-19 lockdown with a mission to deliver nutritious, convenient, and sustainable food for dogs. Cam reveals the story behind Huntaway’s unique use of wild venison as a protein source and shares the journey of developing their innovative products.They explore the challenges and strategies of running a pet food company, from product development and logistics to customer acquisition. They also dive into the complexities of sustainable packaging and the manufacturing process, offering valuable insights into the pet food industry.Don’t miss this deep dive into the world of pet nutrition and sustainability. Tune in now!Listen in as they share about:Huntaway's Origin StoryKey Features and Benefits of Huntaway's ProductsProduct Development and SustainabilityGrowth and Market PresenceUnique Selling PointsCompostable Packaging and SustainabilityProduct and Packaging FeedbackConsumer Perception and Packaging EvolutionDog Food Storage and ConvenienceHuntaway's Online PresenceEpisode Links:Huntaway WebsiteCam Matthias LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Glenn Cunningham, Director of Center Store for Village Supermarkets, boasts a wealth of experience from Fairway Market to ShopRite. In this conversation, he reveals how the cooperative model of Wakefern shapes grocery shopping trends. Discover his insights on distributor preferences and the strategies for getting emerging brands onto shelves. Glenn also shares innovative ideas for driving in-store trials, leveraging social media, and enhancing customer engagement through live demos. Dive into the exciting dynamics of New York's grocery scene!

Veena Krishnan and Whitney McElwain, co-founders of Daybird, share their journey of creating an innovative 'anti-beauty' brand focused on simplicity and personal choice. They discuss their flagship 4-in-1 serum skin tint, emphasizing ingredient transparency and inclusivity. The duo reveals their unique marketing strategies and the importance of authentic influencer partnerships. They also tackle the challenges of retail presence and preparations for trade shows, illustrating the importance of community in their entrepreneurial journey.

In this episode of the Startup CPG podcast, join Daniel Scharff and a distinguished panel of investors, Salle Jian, Alex Malamatinas, Brandon Yahn, and Connor McKenna  from the beverage industry as they explore the latest trends and opportunities in the non-alcoholic and low-alcohol beverage market. They share insights from their experiences with brands like Seedlip, Kin Euphorics, and Liquid Death, highlighting the shift in consumer preferences toward healthier and alternative drinks.They also cover key topics such as consumer preferences, market opportunities, brand storytelling, and strategies for engaging with investors. The panelists emphasize the importance of authenticity, market understanding, traction metrics, and effective communication in building successful brands in the competitive spirits and beverages market.Additionally, they delve into startup pitches within the CPG industry. Founders present innovative product ideas, from non-alcoholic beverages to unique food products, aiming to attract investment. Key themes include product differentiation, market potential, sustainability, and personal founder stories, all delivered in concise 30-second pitches.Tune in for valuable insights and actionable advice for anyone interested in the evolving beverage industry!Listen in as they shares about:Non-Alcoholic and Low-Alcohol DrinksFounder's Story and PassionHealth and Wellness Beverages Unique Flavor Profiles and International InfluencesConsumer Behavior ShiftsRetail and Market StrategiesCorporate Venture and Strategic InvestmentsConsumer Trends and MarketingPurpose-Driven Brands and Multicultural ConsumersVC and Investment StrategiesTrade Shows and ConferencesMarket Opportunity and TractionFeedback from Investors and Diverse Product OfferingsEpisode Links:Diageo WebsiteSAP.iO WebsiteSalle Jian LinkedInAlex Malamatinas LinkedInMelitas Ventures WebsiteBrandon Yahn LinkedInConvivialité Ventures WebsiteConnor McKenna LinkedInPronghorn WebsiteDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she sits down with Cassie and Chelsey Maschhoff, the inspiring founders of Lottie's Meats. Raised on a family pork farm, the sisters share their journey to revolutionize the meat industry with high-quality, natural ingredients through their Denver-based venture. They delve into dispelling myths, overcoming challenges as female entrepreneurs, and their strategic approach to product development and marketing. Discover their insights on pricing strategies, sustainable growth, and the keys to success in the competitive world of consumer packaged goods. Tune in for an enriching discussion on innovation, perseverance, and redefining standards in food entrepreneurship!Listen in as they share about:Motivation for Starting Lottie'sProduction ChallengesProduct Development and Business OperationsMarketing and Pricing StrategyBootstrapping and FundingBalancing Personal and Professional LifeCommunity and SupportFuture Goals and StrategyEpisode Links:Lottie’s Meats WebsiteChelsey Maschhoff’s LinkedInCassie Maschhoff’s  LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff in this episode of Startup CPG Podcast for the release of Startup CPG's Financing Database, an amazing resource crowdsourced from our community that lists all the non-dilutive lending options we could find, categorized by loan type and with info on the minimums for each provider. The database is proudly sponsored by our friends at BAGS. On today's podcast, Daniel Taylor, Co-Founder & CEO at BAGS, explains crucial challenges and financing strategies for CPG entrepreneurs, emphasizing the pitfalls of excessive equity dilution and the benefits of non-dilutive funding options like debt financing. A real highlight in this episode is Daniel Taylor explaining all the different financing options available to brands.They also discuss the mission of BAGS, a comprehensive platform tailored for CPG businesses, offering a lender database, strategic debt planning, and financial management support. From factoring to venture debt, they dissect various financing avenues, providing valuable insights into fostering business growth and ensuring financial stability in the competitive CPG landscape.Startup CPG Financing Database sponsored by BAGS: https://bit.ly/financingdatabaseListen in as they share about:Startup CPG Financing DatabaseChallenges in Early-Stage VC FundingAlternative Financing OptionsImportance of Cash Conversion CycleStrategic Use of DebtBuilding a Business Without Venture CapitalBAGS' Service ModelDatabase of LendersTypes of Financing OptionsFactoring vs. FinancingSBA LoansMerchant Cash Advances (MCAs)Key Considerations When Choosing FinancingGame Plan for FinancingADVERTISING NOTICE & DISCLAIMERBAGS is a paying sponsor of Startup CPG and Startup CPG may receive commissions if users click and apply through the contact links.Startup CPG provides this financing database strictly as an informational reference. We have not vetted any of the resources listed here and make no representations about the quality or appropriateness of the services they provide. Startup CPG makes no warranties about the accuracy or completeness of the information provided in this database. Use the information in this database at your own risk. Startup CPG does not provide financial advice. We encourage you to seek financial advice from competent professionals and to carefully research your options for obtaining commercial financing. ALL INFORMATION IS PROVIDED AS IS WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. STARTUP CPG EXPRESSLY DISCLAIMS THE IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE.Episode Links:BAGS WebsiteDaniel Taylor’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Sam Davis-Allonce, the founder of Hot N Saucy, a unique line of hot sauces. Sam shares her inspiring journey from being a chef in New York to launching her own hot sauce brand during the COVID-19 pandemic, driven by her culinary creativity and personal cravings. She delves into the challenges and success she faced while scaling her business, including securing a co-packer, achieving organic growth through social media and press, and expanding into retail stores, all while maintaining the brand's authenticity and distinctive flavors.They also discuss the inception and growth of Hot and Saucy, highlighting Sam's collaboration with Miller High Life, her strategies for maintaining a robust social media presence, the invaluable support from her family, the obstacles she's overcome, and her future goals for the brand. Tune in to hear Sam's remarkable story and get inspired by her entrepreneurial spirit. Don't forget to subscribe, rate, and review our podcast, and follow us on social media for more exciting episodes! Listen in as they share about:Origin of Hot N SaucyProduction and ScalingMarketing and BrandingRetail Expansion and StrategyCollaboration with Miller High LifeCommunity and EngagementChallenges and SupportAchievements and Future GoalsEpisode Links:Hot N Saucy WebsiteSam Davis-Allonce LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics