The Startup CPG Podcast
BONUS: Winter Fancy Food Show Recap
Feb 26, 2025
Brendan Cravitz, founder of Azabu Foods and Meatless Future, and Maxi Heidenblut, founder of Häppy Candy, dig into the vibrant experiences from the Winter Fancy Food Show. They highlight the power of community-driven brand support and innovative collaborations, like the meatless gyoza. Key takeaways include effective networking strategies, the importance of storytelling in product pitches, and memorable interactions with retailers like Whole Foods. This discussion is packed with actionable insights for food and beverage brands looking to make a mark!
40:37
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Quick takeaways
- The Winter Fancy Food Show fosters intimate connections between buyers and brands, enabling meaningful conversations that enhance relationship building.
- Collaboration among exhibitors creates a supportive community that allows smaller brands to thrive through shared insights and networking opportunities.
Deep dives
Intimacy and Interaction at the Show
The smaller size of the Fancy Food Winter Show compared to larger exhibitions allows for more intimate interactions between buyers and brands. This setting encourages longer, more personal conversations, fostering meaningful connections. Exhibitors appreciate the quality of attendees, as many buyers are specifically interested in innovative products from smaller brands. This environment offers a valuable opportunity for brands to showcase their products and establish relationships within the industry.
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