Maxi Heidenblut

Maxi Heidenblut, Founder of Häppy Candy, discusses her journey from asset management to creating a healthier gummy candy brand with 70% less sugar and no artificial sweeteners. She shares the challenges of bootstrapping, the importance of leveraging social media and micro-influencers for brand visibility, and her strategies for aiding independent retailers. Maxi also highlights her proactive approach to connecting with national retailers and the unique marketing tactics that are helping Häppy Candy thrive in a competitive market.

Brendan Cravitz, founder of Azabu Foods and Meatless Future, and Maxi Heidenblut, founder of Häppy Candy, dig into the vibrant experiences from the Winter Fancy Food Show. They highlight the power of community-driven brand support and innovative collaborations, like the meatless gyoza. Key takeaways include effective networking strategies, the importance of storytelling in product pitches, and memorable interactions with retailers like Whole Foods. This discussion is packed with actionable insights for food and beverage brands looking to make a mark!