The Startup CPG Podcast
BONUS: 2025 Shelfie Awards are Here!
Feb 12, 2025
Discover the exciting world of the Shelfie Awards! This season highlights the importance of storytelling and innovation for emerging consumer packaged goods brands. Learn about the thorough judging process and the new Sustainability Shelfies Award. Hear success stories from past winners who secured retailer deals and media coverage, showcasing the positive impact of recognition. Plus, dive into the art of packaging and how it influences a brand's success in competitive markets. Get ready for an inspiring celebration of creativity and community!
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Quick takeaways
- The Shelfie Awards provide emerging CPG brands with vital visibility and recognition that can lead to significant retail opportunities.
- Judging the Shelfies involves a rigorous evaluation of over 1,500 products, focusing on innovation, branding, and the story behind each brand.
Deep dives
Overview of Shelfie Awards Application Process
The Shelfie Awards recognize innovative early-stage consumer packaged goods (CPG) brands through an application process with specific monthly categories. Brands must apply during their designated month, submit a form, and send products to three different addresses by the end of that month. After a submission window from February to May, finalists will be announced in August, and winners will be revealed in mid-September. Important details, including deadlines and categories, are communicated via reminders and can also be found on links shared in the show notes and the community platform.
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