
The Art of Selling Online Courses
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Latest episodes

Sep 30, 2024 • 49min
How I Built a Thriving Hair Brand in 2024! Ask Debbie About Hair
Send us a textIn this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business. Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices. We break down the key steps she used to launch a parasite cleanse program, including the viral YouTube video that helped build her email wait list and webinar funnel. Also, we discuss the importance of building a team, developing copywriting skills, and using email marketing to connect with your audience.Tune in for practical strategies you can apply to grow your course business.Check out Ask Debbie About Hair:www.askdebbieabouthair.com https://stan.store/askdebbieabouthairFollow Debbie on social media:TikTok: https://www.tiktok.com/@askdebbieabouthair Facebook: https://www.facebook.com/askdebbieabouthair Instagram: https://www.instagram.com/askdebbieabouthairYouTube: https://www.youtube.com/@AskDebbieAboutHair

Sep 18, 2024 • 1h 2min
CRUSH YouTube SEO in 2024 with Justin Brown's Tips
In this podcast, Justin Brown, CEO of Primal Video, shares his expert strategies for boosting YouTube SEO in 2024. He dives into effective keyword research techniques, emphasizing the importance of understanding audience intent. Justin discusses the contrasting marketing styles of male and female creators and how they engage their audiences. He also highlights the role of YouTube Shorts for increased visibility and the necessity of a data-driven approach for maximizing engagement and monetization. Tune in for actionable tips that can transform your channel!

Aug 27, 2024 • 35min
How We Built an Online Community of 1,200 Entrepreneurs | Matt Gartland
Send us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver thought about what it really takes to build a successful online community that stays active and engaged?In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a community-driven approach that keeps members involved and coming back. You’ll discover actionable strategies that you can apply to your own online business, including the essential tools and platforms for building a successful community in 2024.We’ll also break down the importance of personalized marketing, cohort-based courses, and how to ensure your members stick around for the long haul.This episode is packed with practical tips for anyone looking to boost their online course sales through the power of community-driven learning.Whether you’re just getting started or looking to step up your game, this video will give you the insights you need to elevate your online business.Don’t miss out watch now and transform your online course business!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Get access to a treasure trove of advice, events, learning, and more: https://www.smartpassiveincome.com/

Aug 19, 2024 • 1h 1min
Brennan Dunn’s Tips for Launching a Course in 2024
Send us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver wondered how to successfully launch an online course? Curious about how top creators grow their email lists and market their courses effectively? In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. Brennan talks about his journey from making his first course to building a powerful tool that helps personalize marketing. We also dive into practical strategies for growing your email list, including a simple guide that helped one client go from 60 to 2,700 leads per month! Brennan shares his tips on how to market your courses effectively, the power of personalization, and why live workshops can make a big difference. Whether you're new to online courses or looking to improve your strategy, this video is full of easy-to-follow advice that can help you grow your online course business.

Aug 13, 2024 • 11min
Everything You Need To Know About Funnel Mapping | Josip Belina
Send us a textStruggling with course sales? Get our FREE 7-day roadmap to boost your income! 👉🏼 https://datadrivenmarketing.co/revenueAre your online course sales not meeting expectations? Discover the power of funnel mapping to transform your revenue! In this episode of "The Art of Selling Online Courses," host John Ainsworth talks with funnel strategy expert Josip Belina. Josip has worked on hundreds of funnel optimization projects and shares his insights into building seven-figure funnels.You'll learn about the funnel mapping process, the best tools for creating visual representations of your sales funnels, and how to track key performance indicators (KPIs) effectively. By visualizing your customer journey, you can identify key touchpoints and conversion points to optimize your funnel for maximum performance.Why do so many course creators struggle with funnel optimization? Is it too complex, or are they missing critical steps? Josip addresses these common challenges and provides actionable advice to help you succeed.Ready to take your online course business to the next level? Check out our 7-Day Roadmap to Increase Your Revenue, and learn how to boost your course sales by 30% without making sales calls or running paid ads. Visit datadrivenmarketing.co/roadmap to get started.Don't miss this episode if you're serious about scaling your online course business. Subscribe, comment, and share your thoughts with us!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Aug 2, 2024 • 38min
Increase Your Course Revenue with Facebook Ads | Crystal Johnson
Send us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/doubleAre your course sales falling flat? Want to boost your revenue and grow your email list? In this episode of The Art of Selling Online Courses, we dive deep into winning advertising strategies with Crystal Johnson, a Facebook and Instagram ad strategist. Discover how Crystal helps course creators optimize their ad campaigns, find the right audience, and scale their businesses using powerful ad techniques.Crystal shares invaluable insights into the biggest mistakes course creators make with ads and how to avoid them. Learn how to set up effective lead magnets, nurture your email list, and ensure your sales funnel is ready to convert leads into customers.Are you curious about the best ways to target your ads? Crystal explains how to identify your ideal client, use audience mining, and leverage lookalike audiences for maximum impact. Whether you're just starting with ads or looking to refine your strategy, this episode is packed with actionable tips to help you succeed.Crystal's Website: https://www.cjandcocreative.comCrystal's Instagram: https://www.instagram.com/cjandcocreative/ Subscribe for more strategies on digital marketing, audience engagement, and course sales.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/

Jul 25, 2024 • 44min
The Secret to 4 Million Followers Without Showing Your Face With Sami Syed (Project Van life)
Send us a textWant to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 http://datadrivenmarketing.co/templatesSami Syed is a 22-year-old entrepreneur known for his remarkable success in the social media world. Without ever showing his face or creating original content, Sami organically grew a following of 4 million across various platforms. Starting his journey at just 15, he now dominates the van life niche with his brand, Project Vanlife.Sami excels in converting followers into loyal subscribers through strategic marketing and content collaboration, leveraging the power of user-generated content and partnerships with influencers in his field.Sami's Website: https://projectvanlife.com/Sami's Instagram: / project.vanlife Sami's YouTube: @ProjectVanLife Subscribe for more strategies on digital marketing, audience engagement, and course sales.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses

Jul 23, 2024 • 44min
Using Pinterest To Increase Traffic And Course Sales With Heather Farris
Send us a textWant to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 http://datadrivenmarketing.co/templatesHeather began using Pinterest in 2010 when she was a newlywed and a new mother. Playfully admitting she couldn't cook beyond a Hamburger Helper box, she turned to Pinterest to teach herself how to cook, clean, parent her daughter, and eventually start her online business. Her dedication to the platform runs deep and has been a cornerstone of her personal and professional growth.Heather believes in prioritizing her clients and customers above all else. She upholds values of boldness, leading by example, integrity, teamwork, and a continuous commitment to understanding Pinterest and its algorithm. Her mission is to support clients and customers by being the best she can be and fully dedicating herself to every project.Heather's Website: https://heatherfarris.com/Subscribe for more strategies on digital marketing, audience engagement, and course sales.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses

Jul 12, 2024 • 37min
$150k+ Launch Using Quiz Funnels With Alefiya Khoraki
Send us a textWant to get 2 of our best email marketing templates that generated up to 6-figures in revenue for our clients in 2023? Download our FREE email template 👉🏼 datadrivenmarketing.co/templatesAlefyia is a dynamic funnel strategist and conversion copywriter known for building and optimizing quiz funnels that drive consistent $30k months. With a talent for crafting copy that evokes full-body sensations in readers, Alefyia leverages her deep understanding of language and strategy to enhance her clients' marketing efforts. She has helped course creators collectively amass over 199,000 LinkedIn followers and significantly grow their email lists.Her results are impressive: she optimized a welcome email sequence to achieve 79% open rates and 36% clickthrough rates, generated 250+ quiz takers in 3 days for a client without running ads or having a social media presence, and doubled launch revenue through an affiliate campaign resulting in a $150k+ launch. Alefiya Khoraki's LinkedIn: https://www.linkedin.com/in/quiz-funnel-copywriter/ Subscribe for more strategies on digital marketing, audience engagement, and course sales.If you're interested in growing your online course sales and funnel optimization contact us at https://datadrivenmarketing.co/Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/

Jul 5, 2024 • 45min
From 200K Podcast Downloads to Online Course Mastery with Charlie Baxter
Send us a textHow can you grow your online course business like Charlie Baxter? Dive into this episode of "The Art of Selling Online Courses" where John Ainsworth interviews Charlie, the host of the British English Podcast. With 200,000 monthly downloads, Charlie shares his journey from traveling the world to teaching English in a humorous way. Learn his top strategies for doubling your email list and boosting revenue. Discover how focusing on benefits over features and understanding your audience’s psychology can transform your sales page and membership plans. What changes can you make to see similar success?Check out Charlie's YouTube channel @realenglishwithrealteacher4777 for more insights. This episode is packed with actionable insights for course creators. Don't miss out on these expert tips to elevate your online course business. Subscribe for more strategies on digital marketing, audience engagement, and course sales.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Check out our YouTube channel for more tips, techniques, and hacks: / @theartofsellingonlinecourses
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