The Art of Selling Online Courses cover image

The Art of Selling Online Courses

How Elite Course Creators Price Differently

Feb 27, 2025
Unlock the secrets of high-ticket pricing strategies that can skyrocket your income without needing a larger audience. Discover how just 10% of your audience may pay significantly more for your offerings. Learn about the 'power curve' principle and hear success stories from niches as varied as bass guitar lessons. Get insights into a coaching structure that allows for charging 5-10 times higher prices while maintaining your lifestyle. Stop focusing solely on audience growth and start maximizing revenue from your existing followers!
13:01

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Quick takeaways

  • High ticket pricing strategies can lead to significant revenue, allowing course creators to earn millions even with small email lists.
  • Implementing structured coaching programs and flexible pricing tiers effectively caters to diverse customer needs and maximizes income potential.

Deep dives

The Power of High Ticket Pricing

High ticket pricing can significantly boost revenue without requiring an increase in audience size. Many successful course creators utilize high ticket programs to achieve revenue that seems disproportionate to their audience, such as generating substantial income with small email lists. For example, a business that earns a million dollars annually from an email list of only 1,000 indicates the effectiveness of this strategy. By offering higher-priced programs, creators can tap into a smaller percentage of customers willing to spend significantly more for added value and service.

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