The Art of Selling Online Courses

Send us a text💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/millionIn this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it.The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step.That's why I created a workbook that breaks down the entire process. I use this exact workbook every time I build a new offer for my business, filling out every section with my team.The results? Clients who actually do this work generally double their revenue within 90 days.In this episode, I walk through exactly how I filled out the workbook when creating my Instant Course Sales Program. You'll see my real answers and thought process for each section.I cover why the market is more important than the offer, how to identify your clients' dream outcome, the activation points that make people succeed, how to turn problems into solutions, and creating bonuses and guarantees that work.If you've been struggling to create offers that convert, this episode shows you exactly how to implement Hormozi's system properly.

In a live funnel teardown, a sensuality coach's transition from $5K to $15K monthly income is dissected. Discover why her vast Instagram following isn't translating into email subscribers. Learn how tweaking from a two-step to a one-step opt-in could double her list. Uncover revenue leaks in her tripwire funnel and how simple adjustments could boost it from $775 to $6K. Insights on leveraging social media, optimizing checkout pages, and fine-tuning promotional strategies are shared to supercharge engagement and sales.

Send us a text🔗 Running a course business making $1k+ monthly? Email me at john@datadrivenmarketing.co for a free business review to identify your growth opportunities.Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from ditching his "complicated, archaic" automated sequences to implementing strategic live promos. Joe gets super candid about the challenges that were holding his course business back - unresponsive email lists, confusing metrics, and poor checkout conversion. You'll hear how he increased his order bump conversion rate from a dismal 1% to a massive 40% with one simple product change. If you're running an online course and struggling with sales, this episode is packed with proven strategies you can implement right away - Joe did it all last-minute before Black Friday and still crushed it! I'm breaking down the exact Pain-Agitate-Solution email framework we use with all our clients to consistently boost sales and engagement.RetryClaude can make mistakes. Please double-check responses.🔗 Check out 90DayKorean: https://www.90daykorean.com/🔗 Check out Joe's YouTube channel: https://www.youtube.com/@JoeArmstrongOfficial

Send us a text🔗 FREE Customer Avatar Course: Email me at john@data-driven-marketing.co with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better.In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly. We dive into her Facebook ad strategy (spending $50K to make $55K in front-end sales), why her $150/month membership works so well, and how she discovered that "charging more gets you better customers." Florence is refreshingly honest about the struggles, sharing that "when something works is the worst moment to go take a vacation" and how she tests everything constantly. If you're building a course business or thinking about adding a membership, you don't want to miss this one.🔗 Check out Florence's website at https://www.wealthierartist.com/free-teach-online-training

Stuart Vickers, known as SEO Jesus, is a serial entrepreneur who transforms businesses with his digital expertise. In this engaging discussion, he reveals how he made $40k in just one week with unique sales funnels. Vickers explores the shift from service-based work to online courses, sharing strategies for audience engagement through YouTube and leveraging AI for quick landing page creation. He emphasizes the importance of email marketing, diverse offerings, and adapting to SEO trends, offering innovative insights for aspiring course creators.

Jack Kowalski, a passionate banjo teacher, shares his inspiring journey of turning a hobby into a successful $5,000/month business with just 5,300 YouTube subscribers. He reveals his effective funnel strategy that boasts a remarkable 7% opt-in rate. Jack dives into the importance of vulnerability and connection with students, detailing how his $17 tripwire product significantly boosts his income. He also shares practical tips on audience engagement, email marketing, and optimizing YouTube content for growth, proving that a small audience can still lead to big wins in online teaching.

Join funnel expert Josip Belina, known for transforming marketing strategies at Data Driven Marketing, as he shares the incredible story of a client who made $111,000 in just seven days. Discover the secrets behind a powerful email sequence that taps into gain, logic, and fear to turn curious subscribers into committed buyers. Josip also spills the tea on a 'controversial' cart extension tactic that boosts sales, alongside crafting engaging emails and compelling sales pages—all using a modest 27,000-person email list!

Timothy Moser, founder of LearnCraft Spanish, shares secrets behind his successful online Spanish coaching program that generates millions annually. He reveals how he tripled customer retention by focusing on rigorous learning instead of quick fixes. Timothy discusses his strategy of selling high-quality courses confidently while filtering committed students by making learning challenging. He even offers his course for free while charging premium coaching fees. Get ready to rethink your approach to online education!

Yota Trom, a leadership coach known for helping top CEOs enhance their personal brands, shares transformative insights on the power of authenticity. She discusses why many course creators struggle with income plateaus despite effective marketing. Yota emphasizes that personal branding is about self-discovery and alignment with one’s true values, enabling genuine connections. She offers practical strategies, like crafting mood boards, to reflect individual uniqueness and attract ideal clients willing to invest. Join her in unlocking your brand's potential!

Send us a textAnna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works.Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even trying.In this conversation, Anna opens up about the YouTube mistakes that nearly derailed her business, why videos often sit dead for 100-300 days before suddenly taking off, and why she's ditched her expensive DSLR for an iPhone and a simple lapel mic.You'll hear why audio quality matters more than anything else (seriously, viewers will tolerate bad video but HATE bad audio), her method for organizing content into "buckets" instead of chasing trends, and the simple "Francesca test" she uses for every video idea.If you're tired of posting videos that get views but zero actual business results, this might be the most important YouTube strategy conversation you'll hear this year.