The Art of Selling Online Courses

Kerstin Cable, a language learning coach and course creator behind Fluent Language and AI Language Club. She explains why selling courses feels harder post-COVID. They discuss ethical promotion, simple marketing: talk about what you know and make an offer. Also covers low‑touch memberships, iterating products instead of always creating new ones, and practical funnel and mindset shifts.

Alison Ellis, floral designer and educator behind RealFlowerBusiness, teaches florists pricing and business skills. She shares how she turned YouTube into $9K fast and grew to $650K+ in course sales. Conversation covers why typical funnels flop with creatives, her real-time promotion approach, memberships and workshops, and how she sells higher-ticket programs to makers who avoid hard-sell tactics.

Aiko Hemingway, an English pronunciation coach who helps Japanese executives and singers, grew her YouTube from ~4K to 11K in a year after one viral video. She explains researching viral topics, why repeating hits can fail, niching to real clients, balancing broad-view content with high-converting lessons, mental blocks around selling, and how she earned a TEDx through persistent practice.

Erika Quest, founder of Level Up Movement and seasoned Pilates educator, shares her inspiring journey of transforming 167 email contacts into a six-figure business in less than a year. She emphasizes her unique approach of prioritizing high-touch customer service over automation, fostering loyalty through personal connections. Erika also discusses her innovative model of marketing and delivering other experts’ courses, achieving impressive growth organically with no paid ads. Her monthly live workshops, Claster Minds, have scaled from a handful to nearly 200 attendees, showcasing her commitment to engaging her community.

Kate Bean, founder of The Sober School, shares her journey from BBC journalist to creating a safe coaching platform for women struggling with alcohol. She reveals how her lead magnet, the Wine O'Clock Survival Guide, effectively draws in her audience. Kate discusses her impressive conversion rates and the significance of the £47 Sober Reset mini course in leading clients to her main program. Emphasizing transformation over mere information, she highlights the importance of community and trust in her methods, achieving strong retention among her students.

Send us a text🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmapAllie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content.Instead, she went straight to selling low-ticket products to complete strangers through ads.In this episode, Allie breaks down exactly how she built her "tiny offer" funnel, from her $17 front-end product all the way through to her $25,000 coaching program. She shares why she believes you can grow your audience with buyers only, how to choose a low-ticket product that doesn't cannibalise your main course, and the psychological triggers that turn one-time buyers into repeat customers.We also get into the nitty-gritty of running ads in 2025. Allie talks about how she tests new creatives, why she starts with just $25-30 a day in ad spend, and what happened when she dropped her price from $27 to $17 (spoiler: her conversion rate tripled while everything else held steady).If you've been putting off selling because you think you need a bigger audience first, this episode might change your mind.🔗 Connect with Allie on Instagram: https://www.instagram.com/alliebjerk🔗 Visit Allie's website at http://AllieBjerk.com#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Kyle Buller, a somatic psychotherapist and co-founder of Psychedelics Today, shares his secrets to selling $10K courses through his podcast. He highlights how long-term content builds trust, making high-ticket sales without pushy tactics. Kyle delves into the importance of authenticity and vulnerability, reflecting on his personal journey after losing a massive social media following. He contrasts the impact of long-form versus short-form content and discusses growing a large email list to nurture leads effectively.

Kyle Cook, front-end web developer and educator behind Web Dev Simplified, shares his journey of teaching online courses. He reveals why a beginner mindset can be more effective than being an expert. Kyle discusses his unique unlimited refund policy and how it built customer confidence. He emphasizes the importance of planning, spending up to 9 months on course creation, and acknowledges areas for improvement like email marketing. With insights on optimizing sales funnels, this conversation is packed with actionable advice for aspiring course creators!

In this discussion, Ashlee Young, a pianist and online course creator who helps adult hobbyists, reveals her journey from 20 hours of private lessons to earning $70,000 a month. She shares her effective teaching philosophy, focusing on brain-based practice, and the transition to online courses. Ashlee explains her successful ad strategies and the importance of regular email promotions. She also touches on overcoming limiting beliefs to confidently sell high-ticket programs, and her plans for future scaling while prioritizing family.

Venkat Subramaniam, a veteran software educator and author, shares his invaluable insights from over 30 years in tech training. He reveals why he shunned online teaching during the pandemic despite lucrative offers and emphasizes the power of in-person engagement. Venkat also discusses effective strategies for student retention, like accountability through lab work and peer-supported learning. Discover why word of mouth has been his best marketing tool and how he fosters a vibrant classroom culture with techniques like rotating pair work and weekly office hours.