The Art of Selling Online Courses

Boris Mez, a funnel expert at Data-Driven Marketing, shares his journey of helping a guitar teacher earn $124,717 in just 30 days. He emphasizes the power of simplicity, revealing that a new course, a decent sales page, and effective bonuses were key. Boris discusses the importance of using survey data to identify audience needs and the significance of transparency in pricing. Unexpectedly, a lower-than-average order bump still added significant revenue. His insights challenge complex marketing myths, proving that solid fundamentals yield extraordinary results.

Rich Thompson, a UK science tutor turned entrepreneur, shares his journey of transforming his one-on-one tutoring into a thriving online academy that serves tens of thousands. He reveals how analyzing exam papers led him to create efficient learning programs. Rich discusses the dramatic drop in subscribers during COVID and his strategic reinvestment for growth. He offers insights into marketing tactics, from ads to word-of-mouth, and shares detailed metrics that can reshape how you approach your campaigns, all while navigating the challenges of selling to both students and parents.

Join Panos Siozos, CEO of LearnWorlds and expert in educational technology, as he shares insights on the evolving landscape of online course creation. He argues that relying solely on AI for course content is a mistake, advocating for its role as a co-pilot instead. Discover the transformative power of the Socratic dialogue method and how AI enhances assessment creation and personalized feedback. With over 25 years in the field, Panos highlights the importance of engaging instructional design to elevate student experiences and drive success.

In this discussion, Andrew Stotz, an acclaimed finance educator and founder of the Valuation Masterclass Bootcamp, shares his journey of transforming his course pass rate from a mere 10% to an impressive 60%. He reveals how he shifted from on-demand formats to intensive, cohort-based learning, enforcing accountability by removing underperforming students. Andrew highlights the importance of discipline, the transformative nature of his program, and tells the inspiring story of a student from Nigeria who, despite early challenges, achieved success at Bank of America.

Hugo Ortega, a former materials engineer turned superyacht captain, shares his journey to building a $20,000/month coaching business. He discusses his unique choice of high-ticket coaching over traditional courses, emphasizing the effort required initially. Hugo details his successful use of webinar funnels and Instagram for traffic. He also reveals insights on pricing strategies, including raising prices instead of offering discounts, and the importance of consistent email engagement. Tune in for his innovative approach to merging yachting with entrepreneurship!

Itamar Marani, a former Israeli special forces operative and elite performance coach, helps entrepreneurs tackle their mental barriers. He reveals the internal conflict between the business owner and the hobbyist, discussing three evolutionary success killers: avoiding uncertainty, seeking approval, and validating actions. Itamar provides insights into why course creators hesitate to market effectively and shares a practical framework for overcoming these blocks. Expect strategies for identifying beliefs, setting clear goals, and maintaining momentum for lasting change.

Wendy Solganik, a former law student turned course creator, discusses her unconventional journey to running an online art school. She highlights her shift from complex sales funnels to effective email marketing, revealing how authenticity and passion overpsychological tactics fueled her success. By curating courses from various artists at accessible prices, she challenges industry norms and shares insights on leveraging Instagram, YouTube, and paid ads. Wendy emphasizes the importance of being the primary learner in her school, fostering creativity and engagement.

In this engaging discussion, Alexandra Fintova, known as The Art Mother, shares her inspiring journey as a Skillshare top teacher who created 60 courses for over 90,000 students. She reveals her secret to success: authenticity in teaching, which helps her connect with her students. Alexandra discusses the importance of managing her course business with ADHD and how to effectively use platforms like Skillshare and Udemy. She also explores the innovative idea of using confirmation pages for upselling and the art of selling without being pushy, resonating deeply with aspiring course creators.

Emma Jakobi, co-founder of Hey Lady and creator of mmmEnglish, and Shah Turner, also co-founder at Hey Lady, dive into the dynamics of community-led online learning. They share insights on reducing customer acquisition costs, transitioning from webinars to direct sales, and the importance of conversation-based learning. Emma reflects on her journey from a massive YouTube channel to focusing on Hey Lady, while Shah discusses tackling the consistency challenges in course promotion. Packed with practical tactics, this conversation offers valuable strategies for educators and course creators.

Sinem Günel, a writer and entrepreneur who co-founded Write, Build, Scale, shares her strategies for turning expertise into profitable online courses. She emphasizes the importance of starting with low-ticket offers to cultivate trust, making future high-ticket sales 20 times more likely. Sinem also discusses the benefits of writing-first platforms and details her multi-tier business model, blending evergreen funnels and live launches to generate revenue. Learn how nurturing past buyers and targeting the right audience can convert casual followers into loyal customers.