The Art of Selling Online Courses

Kyle Buller, a somatic psychotherapist and co-founder of Psychedelics Today, shares his secrets to selling $10K courses through his podcast. He highlights how long-term content builds trust, making high-ticket sales without pushy tactics. Kyle delves into the importance of authenticity and vulnerability, reflecting on his personal journey after losing a massive social media following. He contrasts the impact of long-form versus short-form content and discusses growing a large email list to nurture leads effectively.

Kyle Cook, front-end web developer and educator behind Web Dev Simplified, shares his journey of teaching online courses. He reveals why a beginner mindset can be more effective than being an expert. Kyle discusses his unique unlimited refund policy and how it built customer confidence. He emphasizes the importance of planning, spending up to 9 months on course creation, and acknowledges areas for improvement like email marketing. With insights on optimizing sales funnels, this conversation is packed with actionable advice for aspiring course creators!

In this discussion, Ashlee Young, a pianist and online course creator who helps adult hobbyists, reveals her journey from 20 hours of private lessons to earning $70,000 a month. She shares her effective teaching philosophy, focusing on brain-based practice, and the transition to online courses. Ashlee explains her successful ad strategies and the importance of regular email promotions. She also touches on overcoming limiting beliefs to confidently sell high-ticket programs, and her plans for future scaling while prioritizing family.

Venkat Subramaniam, a veteran software educator and author, shares his invaluable insights from over 30 years in tech training. He reveals why he shunned online teaching during the pandemic despite lucrative offers and emphasizes the power of in-person engagement. Venkat also discusses effective strategies for student retention, like accountability through lab work and peer-supported learning. Discover why word of mouth has been his best marketing tool and how he fosters a vibrant classroom culture with techniques like rotating pair work and weekly office hours.

Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers, dives into the evolving landscape of online courses. She highlights the 'trust recession,' explaining why potential buyers are more cautious today. Hadar emphasizes the importance of incorporating coaching and community into courses. She also shares her strategies for building an organic audience through YouTube and email marketing, while discussing the rise of shorter lessons and market saturation challenges. Insights into live launches and leveraging webinars round out the conversation.

Josip Belina, a funnel strategy expert, shares insights from helping clients generate millions in revenue. He highlights how 75% of clients had record sales, including a guitar teacher skyrocketing to $165K monthly. Josip stresses the importance of New Year campaigns, revealing strategies to engage existing customers who can significantly boost revenue. He discusses optimizing email sequences and the power of structured promotions, urging course creators not to overlook January's potential for substantial gains.

Caleb Ulku, an entrepreneur and SEO/AI expert, skyrocketed his online course revenue from $5K to seven figures in just seven months. He shares his unconventional strategy of using YouTube as a direct funnel, bypassing traditional email marketing entirely. Caleb reveals how ChatGPT 3.5 prompted a pivotal shift in his business model towards local SEO. He discusses his unique two-tier membership setup, AI-driven content creation, and insights on effective YouTube strategies that dramatically increased his engagement and growth.

Lýdia Hric Machová, a polyglot and TED speaker, shares her innovative pivot from traditional courses to an AI mentor, Almi, that revolutionized her business. After a steep decline in course sales, she decided to cancel them in favor of personalized AI learning, leading to her biggest launch yet. Lýdia discusses how AI tailors language learning, increases completion rates, and enhances the student experience. She details her pricing strategy and the unique ecosystem built around Almi and Geppetto, showcasing the future of online education with AI.

Michael Kilkelly, founder of Arch Smarter and a senior BIM developer, shares how he turned his course business into a six-figure success while working a full-time job. He discusses his unique journey, revealing how a day job enhances his course content. Michael also explains his innovative approach to cutting course setup time to just 10 minutes, leveraging AI for efficiency. With a focus on simplifying course formats, he emphasizes a 'less is more' philosophy, aiming to streamline processes and boost student engagement.

Phillip Henry, an award-winning slide guitar player with 20+ years of teaching experience, shares his journey transitioning to online education. He reveals his strategies for building a Facebook group and the importance of niche marketing. The discussion dives into pricing concerns, emphasizing the need to align course prices with delivered value. Phillip also considers innovative lead magnet ideas and methods to enhance student engagement. Tune in for insights on creating a thriving community and effectively monetizing your expertise.