The Art of Selling Online Courses

Send us a text🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templatesCharlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers.Here's what makes her story different: While most TikTok creators with massive followings struggle to monetize, Charlotte cracked the code with 460,000 followers and an "anti-capitalist" business philosophy that actually increased her profits.In this episode, we dive into how she transitioned from biomedical research to data analytics in under 4 years, why she prices her courses at $249 while competitors charge $1000+, and her TikTok strategy that actually converts when most creators make pennies. We also explore why focusing on product quality over profit maximization made her more money and her ambitious new $1.5 million crypto payment infrastructure startup.Charlotte's target audience consists of bartenders, servers, teachers, healthcare workers - people who "hate their jobs and don't get paid enough." She's helping them land entry-level data analyst jobs averaging $76K, which is life-changing for people making $20/hour.The biggest takeaway from Charlotte's story is that you can build a massive course business by genuinely caring about your students' success more than your profit margins. Sometimes the "wrong" way to run a business is actually the right way.Retry🙋‍♀️ Learn more about Charlotte: https://breakintotech.com/about🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpageDan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear.Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.📍 Website: https://poldancewithdan.com🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmapAustin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once.In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the LinkedIn strategy he's using to manually recruit new members one conversation at a time.We get into the real numbers - his revenue swings from $5k to $25k months, why it's just as hard to sell a $500 course as $6,000 coaching, and that first taste of PayPal notifications that you just can't un-taste. Austin reveals why most creators get the order completely wrong when building their business, and why it's shockingly easy to stop doing what actually works.This isn't your typical "here's my success story" interview. Austin admits where he's screwed up, what he'd do differently, and why sometimes the best business advice comes from just asking your audience what they want and giving it to them.If you've built an audience but struggle with the selling part, this one's for you.🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Martina Viljevac, a funnel strategist at Data Driven Marketing, and Nikola Veselinović, a junior account manager with expertise in business strategy, share their transformative insights. They explain how small changes in a client's sales funnel catapulted monthly revenue from $12K to $26.8K, all without increasing traffic. Key topics include the 'flow' design principle that doubled conversion rates and the power of optimized email sequences. They discuss how proper design can significantly impact customer engagement and trust, enhancing conversion rates.

Chris Zukowski, a game marketing consultant and strategist, shares his journey from corporate life to successful solo entrepreneurship. He reveals why social media can hinder course creators and champions email marketing and blogging as more effective tools. With a 20,000-person email list boasting impressive engagement metrics, he discusses the importance of owning your platform. Chris also delves into the challenges of marketing both games and online courses, offering insights for aspiring creators looking to connect authentically with their audiences.

Remy Lack, a self-taught artist and former engineer, shares his journey from 15 years in tech to running a $600K art business. He discusses how authentic connections outperform perfection and why vulnerability can inspire audiences. Remy reveals his unique, spiritually-infused watercolor coaching approach, which emphasizes personal growth over rote techniques. Featuring a striking 50% conversion rate on high-ticket sales, he also explains his pricing strategies and the delicate balance between creativity and business in the online marketplace.

In this engaging discussion, Boris Mez, an account manager at Data Driven Marketing, reveals the secrets to transforming checkout pages into conversion powerhouses. He shares a case study where a client soared from a 10% to a jaw-dropping 48.5% conversion rate. Boris emphasizes how most course creators overlook this critical stage, leading to lost sales. He provides actionable tips like featuring testimonials, guarantees, and urgency techniques to instill trust and encourage purchases. Tune in for a deep dive into the art of boosting sales through effective checkout optimization!

Ken Dai, co-founder of Chinese Zero to Hero, shares his journey of creating a dynamic platform for Mandarin learners. In just a few years, they've grown to over 70,000 students by producing 1,000+ videos aligned with the HSK curriculum. Ken discusses the importance of social media in engaging serious learners and his unique approach to content creation that outperforms traditional marketing. He also emphasizes the need for regular promotions and effective email management to boost conversions, revealing insights that can transform online course strategies.

In this engaging conversation, Dr. David Hall, an applied psychologist and founder of the million-dollar course business PsychMaven, shares his unconventional journey to success without a social media following. He dives into strategic partnerships and affiliate marketing, revealing how he gives away 50% of his revenue to the right affiliates. David’s insights on traditional marketing methods, direct mail strategies, and leveraging AI for course creation provide fresh perspectives for online course creators seeking alternatives to the typical audience-building approach.

Join Boris Mez, a funnel expert at Data Driven Marketing, who has scaled numerous seven and eight-figure course businesses. He reveals how a single funnel strategy generated $200,000 for a client within a year. Discover why many course creators struggle to scale and the critical difference between low and high converting upsells. Boris breaks down his four-step system for crafting the perfect upsell page and shares successful client case studies, emphasizing the importance of optimizing offers and understanding customer needs.