The Art of Selling Online Courses

$26.8K in 30 Days With Just 6 Simple Changes

7 snips
Aug 14, 2025
Martina Viljevac, a funnel strategist at Data Driven Marketing, and Nikola Veselinović, a junior account manager with expertise in business strategy, share their transformative insights. They explain how small changes in a client's sales funnel catapulted monthly revenue from $12K to $26.8K, all without increasing traffic. Key topics include the 'flow' design principle that doubled conversion rates and the power of optimized email sequences. They discuss how proper design can significantly impact customer engagement and trust, enhancing conversion rates.
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ANECDOTE

Average Funnel With Big Lead Volume

  • The client's funnel looked average with a big Instagram audience and 9,000 new leads monthly.
  • After opt-ins there was a three-step tripwire and no welcome sequence, so leads fell through the funnel.
ADVICE

Simplify The Tripwire Thank-You Page

  • Avoid three-step tripwire pages; give one obvious next step on the thank-you page.
  • Present the offer above the fold with a face video, clear CTA and concise copy.
INSIGHT

Design Drives Trust And Attention

  • Design impacts conversions by building trust in the first 3–5 seconds and guiding attention.
  • Good design reduces cognitive load and amplifies emotional visualization of results.
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