The Art of Selling Online Courses

This Simple Strategy Made $200k in 12 Months (COPY THIS)

9 snips
Jul 7, 2025
Join Boris Mez, a funnel expert at Data Driven Marketing, who has scaled numerous seven and eight-figure course businesses. He reveals how a single funnel strategy generated $200,000 for a client within a year. Discover why many course creators struggle to scale and the critical difference between low and high converting upsells. Boris breaks down his four-step system for crafting the perfect upsell page and shares successful client case studies, emphasizing the importance of optimizing offers and understanding customer needs.
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ANECDOTE

$200k Upsell Success Story

  • Jon Ainsworth and his team helped a stranger make $200,000 in 12 months using a funnel hack.
  • Neither Jon nor his team ever met or communicated with this client directly.
INSIGHT

Upsells Are Essential To Scale

  • Upsells are probably the only way to scale a business beyond a single product.
  • Without upsells, businesses endlessly chase new customers rather than growing existing customer value.
ADVICE

Four-Step Upsell Page Framework

  • Structure your upsell page by acknowledging the customer's initial purchase to avoid buyer's remorse.
  • Then reassure them, redirect by presenting a new problem, and offer a one-time special upsell offer.
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