The Art of Selling Online Courses I Doubled My Revenue In Just 4 Months With This Funnel
Jun 19, 2025
Brendan Williams, owner of Brendan Williams Creative, shares his journey in transforming his photography education business. He discusses the four key changes he made to his sales funnel that doubled his revenue in just four months. Topics include the importance of effective email marketing strategies, optimizing sales pages, and creating compelling offers. Brendan also highlights how he turned a seven-day email course into a profitable sales strategy, showcasing the significance of understanding audience needs and smart promotional tactics for sustained growth.
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Turning Welcome Course Into Tripwire
- Brendan turned his existing 7-day email course from his welcome sequence into a $7 tripwire product.
- He immediately saw success as the tripwire already provided proven value to his audience.
Boost Upsell Sales With Copy
- Improve upsell page copy to clearly explain the offer and why it benefits the buyer.
- This simple change can increase upsell conversions from 1-2% to 10-15%.
Engage With Warm-Up Emails
- Send warm-up emails before promotions to engage and prepare your audience.
- Target specific customer problems in emails and use first-person calls-to-action to increase click rates.
