The Art of Selling Online Courses How I Sell Online Courses (With Literally No Audience)
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Jul 10, 2025 In this engaging conversation, Dr. David Hall, an applied psychologist and founder of the million-dollar course business PsychMaven, shares his unconventional journey to success without a social media following. He dives into strategic partnerships and affiliate marketing, revealing how he gives away 50% of his revenue to the right affiliates. David’s insights on traditional marketing methods, direct mail strategies, and leveraging AI for course creation provide fresh perspectives for online course creators seeking alternatives to the typical audience-building approach.
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David Hall's Unique Course Journey
- David Hall built a million-dollar online course business without social media, paid ads, or a personal audience.
- He started with in-person seminars and transitioned online, utilizing direct mail and strategic partnerships instead.
Grow Email List via Groups
- Join relevant private groups to share valuable lead magnets with permission instead of aggressive self-promotion.
- Use accredited free mini-courses as sticky lead magnets to grow an initial email list effectively.
Follow the Money Strategy
- Follow who is already spending money on ads targeting your audience as potential affiliate partners.
- Draft behind their advertising efforts to monetize audiences without competing directly.
