The Art of Selling Online Courses

Martina Viljevac, a funnel strategist at Data Driven Marketing, and Nikola Veselinović, a junior account manager with expertise in business strategy, share their transformative insights. They explain how small changes in a client's sales funnel catapulted monthly revenue from $12K to $26.8K, all without increasing traffic. Key topics include the 'flow' design principle that doubled conversion rates and the power of optimized email sequences. They discuss how proper design can significantly impact customer engagement and trust, enhancing conversion rates.

Chris Zukowski, a game marketing consultant and strategist, shares his journey from corporate life to successful solo entrepreneurship. He reveals why social media can hinder course creators and champions email marketing and blogging as more effective tools. With a 20,000-person email list boasting impressive engagement metrics, he discusses the importance of owning your platform. Chris also delves into the challenges of marketing both games and online courses, offering insights for aspiring creators looking to connect authentically with their audiences.

Remy Lack, a self-taught artist and former engineer, shares his journey from 15 years in tech to running a $600K art business. He discusses how authentic connections outperform perfection and why vulnerability can inspire audiences. Remy reveals his unique, spiritually-infused watercolor coaching approach, which emphasizes personal growth over rote techniques. Featuring a striking 50% conversion rate on high-ticket sales, he also explains his pricing strategies and the delicate balance between creativity and business in the online marketplace.

In this engaging discussion, Boris Mez, an account manager at Data Driven Marketing, reveals the secrets to transforming checkout pages into conversion powerhouses. He shares a case study where a client soared from a 10% to a jaw-dropping 48.5% conversion rate. Boris emphasizes how most course creators overlook this critical stage, leading to lost sales. He provides actionable tips like featuring testimonials, guarantees, and urgency techniques to instill trust and encourage purchases. Tune in for a deep dive into the art of boosting sales through effective checkout optimization!

Ken Dai, co-founder of Chinese Zero to Hero, shares his journey of creating a dynamic platform for Mandarin learners. In just a few years, they've grown to over 70,000 students by producing 1,000+ videos aligned with the HSK curriculum. Ken discusses the importance of social media in engaging serious learners and his unique approach to content creation that outperforms traditional marketing. He also emphasizes the need for regular promotions and effective email management to boost conversions, revealing insights that can transform online course strategies.

In this engaging conversation, Dr. David Hall, an applied psychologist and founder of the million-dollar course business PsychMaven, shares his unconventional journey to success without a social media following. He dives into strategic partnerships and affiliate marketing, revealing how he gives away 50% of his revenue to the right affiliates. David’s insights on traditional marketing methods, direct mail strategies, and leveraging AI for course creation provide fresh perspectives for online course creators seeking alternatives to the typical audience-building approach.

Join Boris Mez, a funnel expert at Data Driven Marketing, who has scaled numerous seven and eight-figure course businesses. He reveals how a single funnel strategy generated $200,000 for a client within a year. Discover why many course creators struggle to scale and the critical difference between low and high converting upsells. Boris breaks down his four-step system for crafting the perfect upsell page and shares successful client case studies, emphasizing the importance of optimizing offers and understanding customer needs.

In a fascinating conversation with ChatGPT, the advanced AI model that generates human-like text, listeners explore the transformative future of online courses. ChatGPT shares bold predictions for 2026 and highlights innovative AI tools for personalized learning. The discussion also reveals how generational differences impact educational needs, with younger and older learners seeking distinct experiences. Expect absurd yet entertaining ideas, including a $25,000 suggestion, while learning how AI can enhance content creation and marketing in the online education space.

Brendan Williams, owner of Brendan Williams Creative, shares his journey in transforming his photography education business. He discusses the four key changes he made to his sales funnel that doubled his revenue in just four months. Topics include the importance of effective email marketing strategies, optimizing sales pages, and creating compelling offers. Brendan also highlights how he turned a seven-day email course into a profitable sales strategy, showcasing the significance of understanding audience needs and smart promotional tactics for sustained growth.

Send us a textIn this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions.Dominik also shares how often you can promote the same course without burning out your audience, and why promoting one course at a time converts better than site-wide discounts.If you're earning at least $1,500 monthly from your course business with an email list of 1,000+ subscribers, book a strategy call at datadrivenmarketing.co/callWant to build an email list that actually converts? Download our free guide: https://datadrivenmarketing.co/double