
The Art of Selling Online Courses
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Latest episodes

Jan 30, 2025 • 28min
Dog Trainer to $10k/ month Course Creator - Here’s How
Send us a textFrom £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences.You'll discover how Mark built a 5,000+ email list using Instagram and Facebook, his exact tripwire funnel converting at 6%, and his strategy for growing to 500 customers in his flagship program. Learn how he's transitioning from doing everything himself to building a content team, and the specific changes he made to his sales page that drastically improved conversions.Whether you're just starting out or looking to scale your existing course business, Mark's practical insights and proven strategies will show you exactly what's possible with the right system in place.Want results like Mark? Book a call at datadrivenmarketing.co/call

Jan 18, 2025 • 1h 7min
How Daniel Schreiber Made a $3M Sales Funnel (Genius Strategy)
Daniel Schreiber, a former PE teacher turned fitness entrepreneur, reveals his journey from a side hustle to a $3 million business. He discusses navigating the challenges of app development during the pandemic and pivoting to online coaching. Schreiber shares his insights on leveraging social media to build a massive following, using lead magnets to drive subscriptions, and the financial advantages of high-priced coaching. He emphasizes the importance of community engagement and effective sales funnels in reducing churn and optimizing revenue.

Jan 10, 2025 • 54min
[CASE STUDY] How Andy Made $72,000 in Coaching Revenue in 1 week WITHOUT Any Calls
Andy Morgan, a renowned nutrition and training coach with over 2,000 clients, shares how he generated $72,000 in just one week without hopping on sales calls. He reveals his controversial 'no phone' policy and effective email strategies that drew clients in. Andy also discusses the importance of data-driven decisions for both fitness results and business success. Listeners will learn about the psychology behind New Year's resolutions and how to build trust through consistent content, making this a goldmine for aspiring coaches.

Nov 25, 2024 • 43min
The One Email Sequence Every Course Creator Needs - With Eman Ismail
Eman Ismail, founder of imancopycode.com and a savvy email marketing strategist, shares her wisdom on essential welcome email sequences for course creators. She reveals how to structure these sequences to turn subscribers into engaged students. Eman discusses the power of automation, effective email timing, and smart segmentation techniques. Her practical tips for crafting compelling emails highlight the importance of resonating with your audience, ensuring they both read and take action. Get ready to transform your email marketing strategy!

Nov 14, 2024 • 36min
From Side Hustle to Scalable Business: CEO Coach Richard Jalichandra’s Key Strategies
Send us a textIn this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you.RJ shares his journey from simple course launches to creating a full-fledged business model that supports long-term success. You’ll hear about the strategies RJ has used to grow his course business, including how he expanded from a single product to adding high-ticket coaching programs that have helped him increase both his income and impact.This isn’t just theory—it’s practical advice from someone who’s been through it all. RJ offers a blueprint on how to hire the right team, streamline your offerings, and create a business that allows you to step into your role as a true CEO. Whether you're just starting or you’re looking to scale, this episode will give you the clarity you need to take your course business to the next level.Don’t miss out on these powerful insights that could completely change the way you approach your business. If you’re ready to make a real impact and build something sustainable, hit play now!Check out Richard's website: https://www.inclinecapital.net/🖥 Visit our website for more information:https://datadrivenmarketing.co/💬 Did you enjoy this video? Share your thoughts in the comments below!☑️ Subscribe to this YouTube channel here: https://www.youtube.com/@john_ainsworth?sub_confirmation=1💯 Download our FREE RESOURCES here: https://datadrivenmarketing.co/resources/

Nov 1, 2024 • 46min
How to Improve Email Deliverability: Expert Tips to Avoid Spam Filters
Send us a textWant to improve your email deliverability and stay out of spam before Black Friday? In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails.Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complaints. If you're ready to improve email performance and reach more of your audience, tune in for insights that can make a difference in your results.2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide

Oct 25, 2024 • 23min
How To Use Email Marketing Automation to Sell More Courses With Josip Belina
Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares his expertise on email marketing automation tailored for course creators. He discusses essential automations like welcome series and abandoned cart reminders, plus they delve into the importance of audience segmentation for effective communication. Josip explains when live promotions can outshine automated campaigns and offers strategies to maintain engagement without falling into the trap of over-automation. Tune in for valuable insights that can streamline your marketing and drive enrollments!

23 snips
Oct 15, 2024 • 41min
Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts
Lara Acosta, a personal branding expert and the #1 female creator on LinkedIn, shares her secrets to thriving on the platform. She discusses strategies for building a lasting personal brand and the importance of authentic storytelling. Lara emphasizes creating genuine connections over inflated engagement metrics. She also highlights the role of passion in content creation and offers actionable tips for crafting compelling posts. Tune in for insights on networking and launching online courses effectively!

Oct 6, 2024 • 37min
Our Clients Did $400K on Black Friday... Here's How
Monica Abadigo, Chief Copywriter at Data Driven Marketing, is an expert in sales copy for online course creators. She shares powerful strategies that helped clients rake in over $400K last Black Friday. Listeners can learn how to craft irresistible offers aimed at premium buyers and re-engage previous customers effectively. Monica emphasizes understanding consumer psychology and using innovative email tactics to stand out in a crowded market. Simple but transformative techniques are revealed, perfect for anyone looking to supercharge their holiday sales!

Sep 30, 2024 • 49min
How I Built a Thriving Hair Brand in 2024! Ask Debbie About Hair
Send us a textIn this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business. Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices. We break down the key steps she used to launch a parasite cleanse program, including the viral YouTube video that helped build her email wait list and webinar funnel. Also, we discuss the importance of building a team, developing copywriting skills, and using email marketing to connect with your audience.Tune in for practical strategies you can apply to grow your course business.Check out Ask Debbie About Hair:www.askdebbieabouthair.com https://stan.store/askdebbieabouthairFollow Debbie on social media:TikTok: https://www.tiktok.com/@askdebbieabouthair Facebook: https://www.facebook.com/askdebbieabouthair Instagram: https://www.instagram.com/askdebbieabouthairYouTube: https://www.youtube.com/@AskDebbieAboutHair
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