The Art of Selling Online Courses
I Made Him $100K in 7 Days with This Funnel
Apr 10, 2025
Join funnel expert Josip Belina, known for transforming marketing strategies at Data Driven Marketing, as he shares the incredible story of a client who made $111,000 in just seven days. Discover the secrets behind a powerful email sequence that taps into gain, logic, and fear to turn curious subscribers into committed buyers. Josip also spills the tea on a 'controversial' cart extension tactic that boosts sales, alongside crafting engaging emails and compelling sales pages—all using a modest 27,000-person email list!
26:52
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Quick takeaways
- The psychology behind the gain-logic-fear email framework is crucial for converting subscribers into enthusiastic buyers.
- Optimizing sales and checkout pages with clear information and streamlined processes can significantly boost conversion rates for online courses.
Deep dives
Email Funnel Structure for Effective Promotions
An effective email funnel consists of several strategically crafted emails sent over a period of days, designed to engage potential customers. The process begins with a gain email that announces the promotion and highlights the value of the offer, emphasizing discounts that entice recipients. Following this, a logic email provides logical reasons and benefits for purchasing the course, targeting those who prefer factual information over emotional appeals. The sequence also includes fear-based messaging that invokes urgency and the fear of missing out, as well as future casting that helps recipients envision the positive outcomes of making a purchase, making the overall message compelling and result-oriented.
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