The Art of Selling Online Courses The Funnel that Makes This Banjo Player $5,000/month
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Apr 17, 2025 Jack Kowalski, a passionate banjo teacher, shares his inspiring journey of turning a hobby into a successful $5,000/month business with just 5,300 YouTube subscribers. He reveals his effective funnel strategy that boasts a remarkable 7% opt-in rate. Jack dives into the importance of vulnerability and connection with students, detailing how his $17 tripwire product significantly boosts his income. He also shares practical tips on audience engagement, email marketing, and optimizing YouTube content for growth, proving that a small audience can still lead to big wins in online teaching.
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Jack’s Banjo Business Success
- Jack Kowalski built a $5,000/month banjo teaching business with only 5,300 YouTube subscribers.
- He turned his banjo hobby into a solid education business within a year of consistent work and learning funnels.
Be Consistent on YouTube
- Consistently post one long-form YouTube video per week targeting popular search terms in your niche.
- Consistency and targeting niche search helped Jack grow quickly and build an audience.
Obsessiveness Trumps Perfection
- Being seen as obsessive and exploring deep topics connects more with niche audiences than appearing as a perfect expert.
- Jack embraces going down niche 'rabbit holes' to attract dedicated followers.