The Art of Selling Online Courses How To Sell Digital Products Online (Without Social Media)
Aug 7, 2025
Chris Zukowski, a game marketing consultant and strategist, shares his journey from corporate life to successful solo entrepreneurship. He reveals why social media can hinder course creators and champions email marketing and blogging as more effective tools. With a 20,000-person email list boasting impressive engagement metrics, he discusses the importance of owning your platform. Chris also delves into the challenges of marketing both games and online courses, offering insights for aspiring creators looking to connect authentically with their audiences.
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Quit Social, Keep Profit
- Chris hasn't posted on major social platforms (Twitter, Instagram, Facebook, LinkedIn) for over a year and still runs a profitable business.
- He describes being more profitable and happier than in corporate life after quitting to run a one-person operation.
Audience Density Around 20K
- Chris's core audience size centers around 20,000: mailing list, Discord and monthly website visitors all roughly match that number.
- This concentrated, insular audience aligns well with his niche game-marketing focus and fuels traction.
Own Your Platform
- Avoid relying on social platforms you don't own because algorithms and platform changes kill long-term reach.
- Instead, invest in owned channels like a blog and mailing list that you control and can migrate if needed.