Navigating the Complexities of Game Development on Steam

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My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America.

As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of his list buys - that's nearly double the industry standard.

In this episode, Chris reveals why social media is terrible for course creators, why blogging still works incredibly well, and his simple system for building a profitable course business with just email marketing, weekly blogging, and occasional YouTube appearances.

If you're tired of chasing social media algorithms and want to build something you actually own, this episode is for you.