Chris Zukowski
Game dev marketing expert and consultant. Specializes in analyzing Steam data and helping developers market and launch their games effectively.
Best podcasts with Chris Zukowski
Ranked by the Snipd community
6 snips
Jun 6, 2025 • 1h 26min
Chris Zukowski: How To Make Your First Game Blow Up On Steam (With No Following) - Ep. #045
This chat features Chris Zukowski, a game dev marketing expert known for helping indie developers thrive on Steam. He shares essential strategies for building wishlists without an existing audience, emphasizing quality gameplay over hype. The discussion dives into the significance of community engagement and the role of demos in driving visibility. Listeners gain insights on navigating Steam's algorithms and the importance of genuine marketing efforts. Chris also reflects on the challenges of launching demos and offers realistic wishlist targets for aspiring game creators.
Aug 18, 2023 • 1h 1min
#34 - Marketing Your Indie Game With Chris Zukowski
Chris Zukowski, Expert in marketing indie games, discusses strategies for indie game marketing including timing a Steam page launch, leveraging alternative platforms like itch.io, the perils of Early Access, and utilizing TikTok as a marketing tool. They also explore the profitability of the game market and strategies for sustainable business in indie game development, as well as the benefits of working on a clone game as a learning experience.
