Chris Zukowski

This chat features Chris Zukowski, a game dev marketing expert known for helping indie developers thrive on Steam. He shares essential strategies for building wishlists without an existing audience, emphasizing quality gameplay over hype. The discussion dives into the significance of community engagement and the role of demos in driving visibility. Listeners gain insights on navigating Steam's algorithms and the importance of genuine marketing efforts. Chris also reflects on the challenges of launching demos and offers realistic wishlist targets for aspiring game creators.

Chris Zukowski, Expert in marketing indie games, discusses strategies for indie game marketing including timing a Steam page launch, leveraging alternative platforms like itch.io, the perils of Early Access, and utilizing TikTok as a marketing tool. They also explore the profitability of the game market and strategies for sustainable business in indie game development, as well as the benefits of working on a clone game as a learning experience.

Chris Zukowski, a game marketing consultant and strategist, shares his journey from corporate life to successful solo entrepreneurship. He reveals why social media can hinder course creators and champions email marketing and blogging as more effective tools. With a 20,000-person email list boasting impressive engagement metrics, he discusses the importance of owning your platform. Chris also delves into the challenges of marketing both games and online courses, offering insights for aspiring creators looking to connect authentically with their audiences.